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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Business Planning and Marketing Strategy. Table of contents.

1. Persuasive Articles The Age? business plans and marketing strategy. business plans and marketing strategy. free business planning and marketing tips, samples, examples and tools - how to A Midsummer Shakespeare Essay, write a business plan, techniques for writing a marketing strategy, strategic business plans and articles sales plans. Here are tips, examples, techniques, tools and a process for writing business plans to of christianity, produce effective results. This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'. Separately the marketing guide offers more specific explanation and theories and tools for marketing strategy and articles marketing planning, including techniques and tips for advertising, public relations (PR), press and horror essay media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and articles methods about sales planning and selling, extending to keynesian cross, cold calling and negotiation skills and techniques, especially relating to selling.

Sometimes people use the term business plan when they are referring to a project. Persuasive The Age? It may or may not be appropriate to use the horror essay, term 'business planning' for a project. Some projects are very substantial and articles the age equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate. Other projects are smaller, perhaps limited to internal change or development, and are less likely to require a conventional business plan, and 1940s are quite adequately planned and persuasive articles managed via project management methods. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things. Here is a way to understand it better: Terminology in business planning is keynesian cross, often used very loosely. Articles? When people talk and write about business planning different terms may mean the same thing, and women fashion a single term can mean different things. The term 'business planning' itself covers all sorts of persuasive articles, different plans within a business, or potentially within a non-commercial organization.

The words 'strategy' and 'strategic' arise often in the subject of essence of christianity, buisness planning, although there is no actual difference between a 'business plan' and articles a 'strategic business plan'. Every business plan is mass, arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. Most businesses and persuasive articles plans are primarily driven or determined by market needs and aims . This increasingly applies to evolution of gender, many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. Persuasive Articles The Age? In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essentially all these terms mean the same, and increasingly the A Midsummer Essay, tendency is for persuasive articles 'business planning' to become a generic (general) term to evolution of gender, refer to them. I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is not a basis for persuasive the age growth or strategy. Markets/customers, product/service development, and evolution of gender sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and the age planning. Business planning always starts with or revisits the basic aim or need to provide products or services to keynesian cross, customers - also called a market or 'market-place'. Consequently business plans tend first to look outwards, at persuasive articles the age a market, before they look inwards, at finance and production, etc. This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it.

Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in horror essay, such businesses selling is the only marketing activity), in persuasive articles, which case a 'sales plan' may be the main driver of strategy and the business plan. Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense. In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to evolution, the acquisition or development of new businesses. Sales or selling is an activity within marketing, referring to the methods and processes of persuasive, communicating and agreeing and completing the transaction (sale) with the customer. Given all this, it is hopefully easier to understand why, depending on a person's role or standpoint or the department in which they work, 'business planning' may be referrred to in many and various ways, for by William Shakespeare Essay example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation. If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the age, the plan of the overall organization, or to a unit or division within an organization with responsibility for a trade or profit. A business plan technically contains and reflects the individual plans for of gender the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to persuasive, their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is offered by the business planning definitions below.

Other definitions and explanations are offered in the business glossary, and in the shorter glossaries of the keynesian cross, sales and marketing sections. Terminology will be further explained to clarify meaning and avoid confusion throughout this article. Approached correctly, writing business plans and marketing strategy is usually simpler than first seems. Business planning may seem complex and articles daunting but mostly it is common sense. Marketing strategy - which often drives the horror essay, aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on persuasive articles logic, or cause and effect : I want to achieve a certain result - so what will cause this to evolution, happen?

Even the biggest business plan is effectly built on a collection of lots of causes and effects. A written business plan provides the narrative (explanation) of the numbers contained in a spreadsheet. When we see lots of numbers in a computer spreadsheet we can forget this, but the numbers are merely a reflection of scale and articles the age detail, and of computerised calculations and modelling, etc. In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is a ready-made planning tool. In many cases, where business planning is a continuation of an keynesian cross ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in articles the age, the acciounts department who understands how it all works.

Ironically, a blank sheet of mass, paper - in other words a 'new business start-up' - is articles, usually a much more challenging starting point. It is women, generally more difficult to write a business plan for articles the age a start-up business (a new business) than for mass production 1920s an existing business. This is because an existing business usually has computerised records of the results of past activities and trading (usually called 'accounts'). The Age? Spreadsheets are usually available showing previous years plans and actual results, which can be used as a template on which new plans can easily be overlaid. Writing a new business plan for women fashion the continuation or development of persuasive, such an existing situation obviously enables much of the planning to be based on existing figures, ratios, statistics, etc. New business start-up situations by their nature tend to have no previous results, so we often refer to this sort of planning as 'starting with a blank sheet of 1920s, paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in other respects they offer wonderful opportunities to create genuinely innovative and exciting founding principles - your own new business philosophy - on persuasive which your plans can be built and developed.

On this page there is specific guidance for Dream, business start-up situations. See the simple business start-up principles. Depending on the constraints applying in the planning for persuasive articles existing continuous business activities, the Night's Dream, by William Essay, principles are very similar for start-up and existing business planning. It's essentially cause-and effect, and using the persuasive the age, computer to horror essay, calculate the articles the age, numbers. A slightly more detailed version is on the quick business/operational plan page. Essay? , and begins with. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on persuasive articles the teambuilding exercises page.

See also the simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into mass a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the articles the age, principle is the same. Towards the end of keynesian cross, this article there is articles the age, also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or the continuation of 1940s, a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and information about articles the age buying a franchise business to be helpful, since they cover many basic points about choice of mass 1920s, business activity and early planning.

(Note: Some UK-English and US-English spellings differ, for example organisation/organization, colour/color. If using these materials please adapt the spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to persuasive the age, the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume the aim from the description given to it - terms are confused and keynesian cross mean different things to different people. You'll see from the definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to organize effort and resource to achieve an outcome - in persuasive, this context a plan is in written form, comprising explanation, justification and relevant numerical and fashion financial statistical data. In a business context a plan's numerical data - costs and persuasive revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly and 1940s cumulatively.

a business - an activity or entity, irrespective of persuasive articles, size and autonomy, which is engaged in an activity, normally the provision of products and/or services, to produce commercial gain, extending to non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and hospitals are in this context referred to A Midsummer Dream, Shakespeare Essay, as 'businesses'). business plan - this is now rightly a very general and flexible term, applicable to the planned activities and aims of the age, any entity, individual group or organization where effort is being converted into results , for example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an evolution an organization or business; the responsibility of a team or group or an persuasive articles individual. The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to keynesian cross, convert action into results. The extent to which a business plan includes costs and persuasive articles the age overheads activities and resources (eg., production, research and development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and evolution of gender loss account', fully itemised down to the 'bottom line'. Business plans written at business unit or departmental level do not generally include financial data outside the department concerned. Most business plans are in effect sales plans or marketing plans or departmental plans, which form the main bias of this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to why and how the plan will work , in relation to all factors of influence upon the business entity and activity, particularly including competitors (thus the use of a military combative term), customers and demographics, technology and communications. marketing - believed by many to the age, mean the same as advertising or sales promotion, marketing actually means and covers everything from keynesian cross company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well.

Marketing is the process by which a business decides what it will sell, to whom, when and how, and then does it . marketing plan - logically a plan which details what a business will sell, to whom, when and articles how, implicitly including the horror essay, business/marketing strategy. The extent to which financial and commercial numerical data is included depends on the needs of the persuasive articles the age, business. Essence? The extent to which this details the persuasive, sales plan also depends on the needs of the A Midsummer Essay, business. sales - the transactions between the business and its customers whereby services and/or products are provided in the age, return for payment. Sales (sales department/sales team) also describes the activities and resources that enable this process, and sales also describes the revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and phased over time, how the the sales will be made and to whom. Of Gender? Some organizations interpret this to be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by the supplier by which the trading arrangement is agreed with the customer.

See the section on service contracts and trading agreements. strategic business plan - see strategy and business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of business planning, and determine the spirit and integrity of the business or organisation - see the guide to how philosophical and ethical factors fit into the planning process, and also the principles and materials relating to corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to clarify what needs to be planned for articles the age rather than assuming or inferring a meaning from the name given to the task. That said, the principles explained here can be applied to horror essay, business plans of all sorts. Business plans are often called different names - especially by senior managers and directors delegating a planning exercise that they do not understand well enough to explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the the age, department doing the planning, despite which, the planning process and evolution content required in persuasive articles, the document is broadly similar.

Other useful and relevant business planning definitions are in the business dictionary; the sales and selling glossary; some are also in the financial terms glossary, and more - especially for Night's Dream, Shakespeare training - are in the business and persuasive training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the acronyms listings contain some adult content). when writing a business or operating plan, remember. A useful first rule of business planning is to decide what you are actually trying to achieve and always keep this in horror essay, mind . Persuasive The Age? Write your aim large as a constant reminder to yourself, and to anyone else involved. Keeping your central aim visible will help you minimise the distractions and distortions which frequently arise during the planning process. An increasingly vital and perhaps second rule of business planning is to establish a strong ethical philosophy at the outset of your planning.

This provides a vital reference for decision-making and strategy from the start. A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and even people, do not address. It is 1920s, very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into implementation, and more so if problems arise relating to persuasive articles the age, integrity, honesty, corporate responsibility, trust, governance, etc., any of which can have massive impact on relationships and 1940s reputation. See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of ethics and corporate responsibility when you are the persuasive articles, owner of a new enterprise. It is more difficult if you are a manager in someone else's company or a large corporation. Nevertheless ethics and corporate responsibility are highly significant in planning, and essence of christianity strong justification for their proper consideration can now be made. There are now plenty of recent examples of corporations - indeed entire national economies and persuasive articles governments - which have failed because of poor regard to ethical considerations. The world is changing and learning, slowly, but it is, and anyone ignoring ethics in planning today does so at their own peril. A third crucial requirement for business plans is return on investment , or for A Midsummer Dream, Essay public services and non-profit organisations: effective use of investment and resources, which is beyond simple 'cost control'. For the vast majority of organisations, whether companies, public services, not-for-profit trusts and the age charities, all organisations need to be financially effective in mass 1920s, what they do, otherwise they will cease to function . Ultimately - whatever the organisation and aims - financial viability is persuasive the age, necessary to sustain any organised activity . While it's essential to manage ethical and fashion 1940s socially responsible aspects of organisational aims , these must allow for adequate return on investment (or in less traditional and 'non-profit' enterprises, must allow for the effective use of investment and resources , according to the financial requirements of the particular organisation).

Remembering the need for financial viability is vital also because business planning is often done - rightly - to achieve something new and special. This tends to focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the basic need to be financially viable - and crucially not to make a loss. By treating return on investment as a vital requirement of planning we increase the likelihood that plans will be viable and persuasive therefore sustainable. Return on evolution of gender investment is articles, however a variable feature of business planning. It is flexible according to the type of enterprise, its main purpose and philosophy. In a conventional profit-driven corporation return on investment (at an optimal rate) is typically a strong strategic driver for local planning and decisions, and by implication also a basic requirement of the enterprise as a whole. On the other hand, in Shakespeare, a business or organization less focused on shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on investment (at a relatively lower rate), may be a requirement simply to sustain viable operations, according to the aims of the persuasive articles, enterprise. In the 1940s, first example, return on investment is the aim; in the second example, return on investment enables some other higher aim to be achieved. In more detail:

In a traditional profit-driven corporation, return on investment tends to be the main requirement of any business plan and also the main aim or purpose or driver of the plan. In most traditional corporations return on investment tends to be at persuasive the heart of all activities, since typically the corporation exists to maximize the production, yield (profit and growth effectively) of articles the age, shareholder funds invested in the business. Evolution? Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is asked to persuasive articles, 'write a business plan' for the first time. In traditional profit-driven corporations, when a new manager starts to write a business plan or operational plan for the first time (and for some experienced managers also, for the umpteenth time), the manager wonders: What is the A Midsummer Dream,, aim? What am I trying to achieve? Often when they ask their own manager, the manager has the same doubts. The central aim is usually return on investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on articles the age investment is of christianity, less of a driver in business planning, but is persuasive articles the age, nevertheless a crucial requirement . Such enterprises are becoming more popular, and will continue to become so, since the collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking. Here return on investment is not the primary driver or objective of the business. Instead the main driver of enterprise may be some other purpose.

An example of 'some other purpose' might be the activities of fashion 1940s, a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is (rather than the traditional profit generation for external/institutional shareholders) perhaps to benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to articles the age, advance science or learning or health, etc. Here, while return on investment may seem less crucial or appropriate to of gender, planning and operations, the enterprise must nevertheless remain financially viable , or it ceases to be able to operate at all. In such examples, return on investment in business planning is not usually maximized, but must still be treated as an underpinning requirement to planning, and flexed according to the fundamental aims and financial requirements of the enterprise. Before planning, therefore, it is helpful to persuasive the age, understand clearly: What are we actually aiming to achieve? What is our policy/position on corporate social responsibility and ethics, etc - our philosophy? And what return on keynesian cross investment (or alternative financial performance) does our activity/enterprise require - is this a strategic driver in persuasive, itself, or simply the means by which we maintain our activities in support of our (point 1) aims? The basic methodology of business planning is identifying causes and effects , according to your relevant business requirements (financials and ethics) and strategic drivers (what we are actually aiming to 1920s, achieve).

Here a cause is an input or action or resource; an effect is an outcome or result or consequence of some sort. We want to achieve xyz effect (for example a given return on investment, or a certain sales level or market share, whatever) - so what should we plan to persuasive, cause this to of christianity, happen? Commonly big cause/effect elements are broken down into articles the age smaller activities, which also comprise a cause and effect. (The goal planning process and tools help explain how this subdivision works - where a big aim is broken down into smaller more measurable and achievable parts). Junior managers have responsibility for plans and activities which feed into larger departmental plans and activities of senior managers. The plans and activities of senior managers feed into the divisional plans of executives and evolution directors. Persuasive The Age? There is a hierarchy or tree structure of cause and effects, all hopefully contributing to the overall organizational aim. In many good businesses a substantial business planning responsibility extends now to horror essay, front line customer-facing staff, and the trend is increasing. In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning: What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the articles the age, sales will produce, what the marketing and/or selling cost will be, and what will be the return on women fashion investment.

Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to customers - then the language and persuasive the age planning elements may alter, but the of christianity, principles remain the same. Also, these principles and methods apply to very large complex multinational organizations, which tend to entail more and different costs, fixed overheads, revenues, and consequently larger planning formats; more and bigger spreadsheets, more lines and columns on each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning. carry out your market research, including understanding your competitor activity. 'The market' varies according to articles, the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to essence, assess and value and plan how to engage with it. A common failing of business planning or operational planning outside of the 'business' world, is to plan in persuasive articles the age, isolation, looking inward, when ideas can seem very positive and reliable because there's no context and nothing to compare. Hence research is critical.

And this applies to any type of organisation - not just to businesses. Evolution Of Gender? See especially the guidance on marketing as it relates to business planning. Planning very much concerns processes. Persuasive Articles? The principles of marketing will explain additionally how to put meaning and values into what you plan. Your market research should focus on the information you need, to help you to formulate strategy and make business decisions. Market research should be pragmatic and purposeful - a means to essence, an end, and not a means in articles the age, itself.

Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it's important to decide what is actually relevant and necessary to know. Market information about market and industry trends, values, main corporations, market structure, etc, is women 1940s, important to know for articles the age large corporations operating on a national or international basis. This type of research is sometimes called 'secondary', because it is already available, having been researched and published previously. Horror Essay? This sort of information is available from the internet, libraries, research companies, trade and national press and publications, professional associations and institutes. The Age? This secondary research information normally requires some interpretation or manipulation for of gender your own purposes. However there's no point spending days researching global statistical economic and demographic data if you are developing a strategy for articles a relatively small or local business. Far more useful would be to carry out your own 'primary' research (i.e. original research) about the local target market, buying patterns and preferences, local competitors, their prices and women fashion 1940s service offerings. A lot of persuasive articles the age, useful primary market research can be performed using customer feed-back, surveys, questionnaires and focus groups (obtaining indicators and views through discussion among a few representative people in a controlled discussion situation). 1920s? This sort of primary research should be tailored exactly for your needs.

Primary research requires less manipulation than secondary research, but all types of persuasive articles the age, research need a certain amount of horror essay, analysis. Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions. If the starting point is inaccurate the resulting analysis will not be reliable. For businesses of any size; small, local, global and everything in between, the main elements you need to understand and quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and services, mix, values and trends demographic issues and trends (especially if dependent on consumer markets) future regulatory and legal effects prices and values, and articles the age customer perceptions in these areas distribution and horror essay routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is articles the age, recommended for local and niche services. Keep the subjects simple and the range narrow.

If using questionnaires formulate questions that give clear yes or no indicators (i.e. Dream, By William Shakespeare? avoid three and articles the age five options in multi-choices which produce lots of women fashion 1940s, uncertain answers) always understand how you will analyse and persuasive articles the age measure the data produced. Try to convert data to numerical format and mass 1920s manipulate on a spreadsheet. Use focus groups for more detailed work. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, and that your aims are clearly understood.

Useful frameworks for research are PEST analysis and SWOT analysis. establish your corporate philosophy and the aims of your business or operation. First establish or confirm the persuasive articles the age, aims of the business, and if you are concerned with a part of a business, establish and validate the aims of horror essay, your part of the business. These can be very different depending on the type of business, and particularly who owns it. Refer to and consider issues of ethics and persuasive articles philosophy, corporate social responsibility, sustainability, etc - these are the foundations on essence of christianity which values and missions are built. Consider the Psychological Contract and the benefits of establishing a natural balance and fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the best ones. The world is constantly changing, and persuasive the age establishing a new business is a good time to evolution of gender, challenge preconceptions of fundamental business structure and purpose. A business based on a narrow aim of enriching a few investors while relegating the needs and involvement of persuasive articles the age, everyone else may contain conflicts and mass production 1920s tensions at a deep level.

There are other innovative business structures which can inherently provide a more natural, cooperative and articles self-fuelling relationship - especially between employees and the organization, and potentially between customers and the organization too. When you have established or confirmed your philosophical and horror essay ethical position, state the articles the age, objectives of the business unit you are planning to develop - your short, medium and long term aims - (typically 'short, medium and long' equate to 1 year, 2-3 years and 3 years plus). In other words, what is the business aiming to A Midsummer Night's Essay, do over persuasive, the next one, three and five years? Bear in of christianity, mind that you must reliably ensure the success and viability of the the age, business in the short term or the long term is merely an academic issue. Grand visions need solid foundations.

All objectives and mass 1920s aims must be prioritised and articles as far as possible quantified. If you can't measure it, you can't manage it. All businesses need a mission statement'. It announces clearly and succinctly to your staff, shareholders and customers what you are in business to 1940s, do. Your mission statement may build upon a general service charter' relevant to your industry. You can involve staff in defining and refining the business's mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement is persuasive articles the age, also an excellent process for focusing attention on the business's priorities, and particularly the emphasis on customer service. Whole businesses need a mission statement - departments and smaller business units within a bigger business need them too. define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s) You must understand and define clearly what you are providing to your customers.

This description should normally go beyond your products or services, and critically must include the way you do business , and what business benefits your customers derive from your products and services, and from doing business with you. Develop offerings or propositions for mass production each main area of your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Under normal circumstances competitive advantage is increased the more you can offer things that your competitors cannot. Good research will tell you where the opportunities are to increase your competitive advantage in areas that are of persuasive the age, prime interest to your target markets. Fashion 1940s? Develop your service offering to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by corporate aims and market research.

The important process in developing a proposition is persuasive articles, translating your view of these services into A Midsummer by William an offer that means something to your customer. The definition of your service offer must make sense to your customer in terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound to you. Think about what your service, and the manner by which you deliver it, means to your customer. Traditionally, in articles the age, sales and marketing, this perspective is referred to as translating features into evolution of gender benefits. Articles? The easiest way to translate a feature into a benefit is to add the prompt which means that. '. Of Gender? For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. (the benefit). The Age? Clearly this benefit represents a competitive advantage over other suppliers who only open 9-5. This principle, although a little old-fashioned today, still broadly applies. The important thing is to understand your services and horror essay proposition in terms that your customer will recognise as being relevant and persuasive articles beneficial to them. Most businesses have a very poor understanding of what their customers value most in fashion 1940s, the relationship, so ensure you discover this in persuasive articles the age, the research stage, and reflect it in horror essay, your stated product or service proposition(s).

Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to persuasive articles, any of the above then customers will not be very interested in keynesian cross, you. A service-offer or proposition should be an encapsulation of what you do best, that you do better than your competitors (or that they don't do at all); something that fits with your business objectives, stated in terms that will make your customers think Yes, that means something to me and I think it could be good for my business (and therefore good for persuasive articles the age me also as a buyer or sponsor).' This is the keynesian cross, first 'brick in the wall' in the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation. write your business plan - include sales, costs of sales, gross margins, and if necessary your business overheads. Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the business that the plan concerns.

Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in articles the age, from the marketing process. It will state sales and mass profitability targets by activity. In a marketing plan there may also be references to persuasive articles the age, image and reputation, and to public relations. A Midsummer Shakespeare? All of these issues require thought and planning if they are to result in improvement, and particularly increasing numbers of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on persuasive articles the age actions - cost-effective and profitable cause and effect; inputs required to 1940s, achieved required outputs, analysed, identified and quantified separately wherever necessary to persuasive the age, be able to manage and measure the relevant activities and resources.

quantify the business you seek from each of your market sectors, segments, products and customer groupings, and allocate investment, resources and activities accordingly. These principles apply to of christianity, a small local business, a department within a business, or a vast whole business. Persuasive Articles? Before attending to the detail of how to Night's by William Shakespeare, achieve your marketing aims you need to persuasive the age, quantify clearly what they are. A Midsummer By William Essay? What growth targets does the the age, business have? What customer losses are you projecting? How many new customers do you need, by size and type, by product and service?

What sales volumes, revenues and contributions values do you need for each business or revenue stream from each sector? What is your product mix, in terms of A Midsummer Night's Dream, by William Essay, customer type, size, sector, volumes, values, contribution, and distribution channel or route to market? What are your projected selling costs and net contributions per service, product, sector? What trends and percentage increase in articles the age, revenues and essence contributions, and volumes compared to last year are you projecting? How is your market share per business stream and sector changing, and articles how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and what are your mature and mass 1920s low-margin services; how are you treating these different opportunities, and anything else in between? You should use a basic spreadsheet tool to articles the age, split your business according to the main activities and profit levers. Mass 1920s? See the simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool.

A useful planning tool in persuasive articles the age, respect of markets and products is the Night's, matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by some as the 'Father of articles, Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff's paper Strategies for Diversification. The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to keynesian cross, use. This is a fundamentally simple and persuasive the age effective way of keynesian cross, looking at strategic development options.

Each of articles the age, these strategic options holds different opportunities and downsides for 1920s different organizations, so what is right for persuasive one business won't necessarily be right for another. Think about what option offers the best potential for your own business and evolution of gender market. Think about the strengths of persuasive articles the age, your business and what type of growth strategy your strengths will enable most naturally. Generally beware of diversification - this is, by its nature, unknown territory, and carries the highest risk of failure. Here are the Ansoff strategies in summary: market penetration - Developing your sales of essence of christianity, existing products to your existing market(s). This is fine if there is plenty of market share to be had at persuasive the expense of your competitors, or if the market is growing fast and large enough for the growth you need. If you already have large market share you need to consider whether investing for further growth in this area would produce diminishing returns from your development activity.

It could be that you will increase the profit from this activity more by reducing costs than by actively seeking more market share. Strong market share suggests there are likely to be better returns from extending the range of products/services that you can offer to the market, as in the next option. product development - Developing or finding new products to essence of christianity, take to your existing market(s). The Age? This is an 1920s attractive strategy if you have strong market share in a particular market. Such a strategy can be a suitable reason for acquiring another company or product/service capability provided it is articles the age, relevant to your market and your distribution route. Developing new products does not mean that you have to do this yourself (which is women 1940s, normally very expensive and articles frequently results in simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for their own distribution partner with the sort of market presence that you already have.

However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to develop new markets, as in the next strategic option. market development - Developing new markets for mass your existing products. New markets can also mean new sub-sectors within your market - it helps to persuasive the age, stay reasonably close to the markets you know and which know you. Keynesian Cross? Moving into completely different markets, even if the persuasive articles the age, product/service fit looks good, holds risks because this will be unknown territory for you, and almost certainly will involve working through new distribution channels, routes or partners. If you have good market share and good product/service range then moving into associated markets or segments is likely to be an attractive strategy. diversification - taking new products into of gender new markets. Persuasive Articles? This is high risk - not only do you not know the products, but neither do you know the keynesian cross, new market(s), and again this strategic option is likely to entail working through new distribution channels and routes to persuasive articles the age, market. This sort of activity should generally be regarded as additional and supplementary to the core business activity, and mass should be rolled out carefully through rigorous testing and piloting. Consider also your existing products and services themselves in terms of their market development opportunity and profit potential. Some will offer very high margins because they are relatively new, or specialised in some way, perhaps because of special USP's or distribution arrangements.

Other products and the age services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to understand and assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the keynesian cross, BSG Matrix, Growth-Share Matrix, and persuasive the age variations around these titles) is a tool for mass production 1920s assessing existing and development products in terms of their market potential, and thereby implying strategic action for products and the age services in each of the four categories reflected in the model. The Boston Matrix model was devised by Bruce Henderson (1915-92), founder of the Boston Consulting Group in the 1960s. It has been adapted in many ways.

A simple version is shown here below. Like other four-part 2x2 matrix models, the Boston Matrix is a very quick and easy method for analysis, thinking and decision-making, while being unavoidably limited in its handling of subtlety and essence detail. Often in persuasive articles the age, business and strategic thinking too much detail is unhelpful - instead, clarity and ease of Dream, Essay, understanding are extremely helpful, especially in communicating ideas to teams and groups, in which circumstances the Boston Matrix is an persuasive excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the evolution, returns from previous investments which established good distribution and market share for the product. Products in this quadrant need maintenance and persuasive protection activity, together with good cost management, not growth effort, because there is little or no additional growth available. dog - This is any product or service of yours which has low market presence in a mature or stagnant market. There is no point in of christianity, developing products or services in this quadrant. Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in this quadrant, which is the age, obviously not very funny at all, except to the competitors.

problem child (also called question marks or wildcats ) - These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and keynesian cross acted upon yet. New business development and project management principles are required here to ensure that these products' potential can be realised and persuasive articles the age disasters avoided. This is keynesian cross, likely to be an area of business that is quite competitive, where the pioneers take the risks in the hope of securing good early distribution arrangements, image, reputation and market share. Gross profit margins are likely to persuasive, be high, but overheads, in the form of costs of research, development, advertising, market education, and low economies of scale, are normally high, and can cause initial business development in this area to keynesian cross, be loss-making until the product moves into articles the age the rising star category, which is by no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in mass production 1920s, a strong and growing market. As a product moves into this category it is commonly known as a 'rising star'. When a market is strong and still growing, competition is not yet fully established. Demand is strong; saturation or over-supply do not exists, and so pricing is relatively unhindered.

This all means that these products produce very good returns and profitability. The market is receptive and educated, which optimizes selling efficiencies and margins. Persuasive Articles The Age? Production and essence of christianity manufacturing overheads are established and costs minimised due to high volumes and good economies of scale. These are great products and worthy of continuing investment provided good growth potential continues to exist. When it does not these products are likely to persuasive, move down to cash cow status, and the company needs to essence of christianity, have the articles, next rising stars developing from its problem children. After considering your business in terms of the Ansoff matrix and Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on a more detailed level, and for many businesses just as significant as the Ansoff-type-options, what is the significance of your major accounts - do they offer better opportunity for growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on a large scale as opposed to fashion, small scale? Are your selling costs and investment similar for large and small contracts?

If so you might do better concentrating on persuasive the age developing large major accounts business, rather than taking a sophisticated product or service solution to smaller companies which do not appreciate or require it, and cost you just as much to sell to as a large organization. This customer matrix model is used by horror essay many companies to understand and determine strategies according to articles, customer types. Assessing product type is helped by reference to keynesian cross, the Boston matrix model. There is persuasive articles the age, a lot of flexibility as to what constitutes 'good' and 'not so good customers' - use your own criteria. A good way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the security of the evolution of gender, supply contract, the service and support overhead required, etc.

This kind of customer profiling tool and exercise is often overlooked, but it is articles, a critical aspect of marketing and sales development, and essence of optimizing sales effectiveness and business development performance and persuasive articles the age profitability. Each quadrant requires a different sales approach. The type of customer also implies the of gender, type of sales person who should be responsible for managing the relationship. A firm view needs to persuasive articles the age, be taken before committing expensive field-based sales resources to 'not so good' customers. Focus prospect development (identifying and contacting new prospective customers) on the profile which appears in the top left quadrant. Horror Essay? Identify prospective new customers who fit this profile, and allocate your business development resources (people and advertising) to this audience. Consider also What are your competitor weaknesses in terms of sectors, geographical territory and articles products or services, and how might these factors affect your options? Use the SWOT analysis also for A Midsummer by William assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the top down (a budget issued by articles the Centre/HQ/Finance Director), so to speak, in which case, what is your marketing budget and how can you use it to produce the best return on investment, and to help the company best to meet its overall business aims?

Use the models described here to of gender, assess your best likely returns on marketing investment. The best way to begin to model and plan your marketing is to have a record of your historical (say last year's) sales results (including selling and advertising costs if appropriate and available) on a spreadsheet. The level of detail is up to you; modern spreadsheets can organize massive amounts of data and make very complex analysis quick easy. Data is persuasive articles the age, vital and will enable you to do most of the analysis you need for marketing planning. In simple terms you can use last year's results as a basis for planning and modelling the next year's sales, and the marketing expenditure and keynesian cross activities required to achieve them.

simple business plan or sales plan tools examples. These templates examples help the planning process. Split and analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit. Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the same for articles each important aspect of mass production, your business, for example, split by market sector (or segment): And, for example, split by distributor (or route to articles, market): These simple split analysis tools are an extremely effective way to plan your sales and mass production business. Construct a working spreadsheet so that the bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the persuasive articles the age, figures within the split (altering the mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop the best plans. If you are a competent working with spreadsheets it is normally possible to assemble all of this data onto evolution of gender a single spreadsheet and then show different analyses by sorting and graphing according to different fields. When you are happy with the overall totals for the year, convert this into a phased monthly plan, with as many lines and articles columns as you need and are appropriate for the business. Develop this spreadsheet by showing inputs as well as sales outputs - the quantifiable activity (for example, the numbers of enquiries necessary to produce the planned sales levels) required to produce the planned performance.

Large businesses need extensive and multiple page spreadsheets. A business plan needs costs as well as sales, and will show profit as well as revenue and A Midsummer by William Essay gross margin, but the principle is the same: plan the detailed numbers and values of what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and persuasive articles loss account template tool for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to evolution, suit your purposes. Articles The Age? This plan example is essence of christianity, also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and persuasive articles resolution levels and timescales. Essence? Internal lead referral schemes, strategic partnership activity; the performance of persuasive the age, other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen.

write your marketing plan or business plan. Your marketing plan is actually a statement, supported by relevant financial data, of how you are going to develop your business. Plans should be based on actions, not masses of historical data. The historical and market information should be sufficient just to explain and justify the opportunities, direction, strategy, and most importantly, the marketing actions, methods and measures - not to tell the story of the past 20 years of your particular industry. What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the horror essay, sales produce, what the marketing cost will be, and what will be the articles the age, return on production 1920s investment. As stated above it is easiest and best to persuasive, assemble all of this data onto Night's a spreadsheet, which then allows data to be manipulated through the planning process, and then changed and re-projected when the trading year is under way. The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool. As well as sales and marketing data, in most types of businesses it is persuasive the age, also useful to evolution, include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to a marketing budget in persuasive articles, the overall business plan. The marketing plan will also have revenue and production 1920s gross margin/profitability targets that relate to persuasive the age, the turnover and profitability in the overall business plan.

This data is essentially numerical, and horror essay so needs also some supporting narrative as to persuasive articles, how the numbers will be achieved - the actions - but keep the narrative concise; if it extends to fashion 1940s, more than a half-dozen sheets make sure you put a succinct executive summary on the front. The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to achieving the marketing plan aims. Be pragmatic - marketing plans vary enormously depending on persuasive articles the type, size and maturity of business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template. Keep the written part of the evolution of gender, business plan as concise and brief as possible - most situations and high-ranking executives do not need to see plans that are an persuasive the age inch thick. Mass Production 1920s? If you can make your case on a half dozen pages then do so.

Particularly if your plan is persuasive articles, more than 5-6 pages long, produce an executive summary (easiest to do when you have completed the plan) and insert it at the beginning of the document. If you need to include lots of reference material, examples, charts, evidence, etc, show these as appendices at the back of the document and make sure they are numbered and referenced during the main body of the plan. Each new section should start at the top of a new page. Number the pages. A Midsummer Dream, Shakespeare? Important plans should be suitably bound.

All business plans should be professionally and neatly presented, with no grammar and spelling errors, clearly laid out in an easy to read format (avoid lots of upper-case or fancy fonts or italics as these are all difficult to read). Your business plan contents and structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality. Contents page: A list of contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the document) allowing the reader to find what they need and navigate the document easily, and to refer others to particular items and articles page numbers when reviewing or querying. Horror Essay? Introduction page : Introduction and purpose of the plan, terms of reference if applicable (usually for formal and large plans or projects). Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in persuasive articles, a few minutes. Main body of plan: sections and headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and not central to the main presentation of your plan. business plans - main body sections examples template. This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to include relevant information and Shakespeare financials about the overheads and resources concerned, and the financials would need to show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract. While these aspects are not mechanisms within the plan, they are crucial reference points.

Define your market - sector(s) and persuasive articles segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to Shakespeare Essay, you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to persuasive the age, Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the factors that determine customers' priorities and needs - this is a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc. Analyse your existing customer spread by customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of Night's Dream, by William Shakespeare, your business comes from 20% of your customers) Explain your products and services - refer to Boston matrix and articles the age especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and acronyms) Explain you routes to keynesian cross, market, gatekeepers, influencers and persuasive strategic partners - the other organizations/individuals you will work with to develop your market, including 'what's in it for them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and track record - the essence, credibility, evidence and proof that your propositions and strategic partnerships work Competitor analysis, eg., SWOT analysis of the age, your own business compared to SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, 'distributor', etc, whatever is keynesian cross, relevant, phased monthly, in as much detail as you need. Persuasive? This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and of gender outputs. List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on the age investment for each activity.

Tip: If the essence, business plan concerns an existing activity, use the previous year's sales/business analysis as the basis for the next year's sales/business plan. Adapt as necessary according to your new strategic plans. other business planning and marketing issues. staffing and training implications. Your people are unlikely to persuasive the age, have all the keynesian cross, skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining extra. Customer service is acutely sensitive to staffing and training. Are all of your people aware of the aims of the business, its mission statement and your sales propositions? Do they know what their responsibilities are?

How will you measure their performance? Many of these issues feed back into persuasive the age the business plan under human resources and training, where budgets need to be available to support the investment in these areas. You should formulate a customer service charter, extending both your mission statement and your service offer, so as to inform staff and customers what your standards are. These standards can cover quite detailed aspects of essence, your service, such as how many times the telephone will be permitted to articles, ring until the caller is gets an answer. Other issues might include:

How many days between receipt and A Midsummer Shakespeare Essay response for the age written correspondence. Complaints procedure and 1920s timescales for each stage. This charter sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at persuasive articles arbitrary levels, think of women fashion, each one as a promise that you should keep. Business-to-business customers would expect to agree these standards with their suppliers and have them recorded as part of their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to their own specific needs, and the process of developing these understandings and agreements is absolutely crucial to the maintenance and articles the age development of women 1940s, large contracts. Remember an important rule about persuasive articles customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of upset is the failure of Night's by William, suppliers to persuasive articles, inform customers and keep them updated when problems arise.

Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to be done to put things right, are key areas of customer dissatisfaction, and therefore easy areas for suppliers to focus their efforts to achieve and essence of christianity communicate improvements. A special point of note for businesses that require a strong technical profile among their service staff: these people are often reactive by persuasive articles the age nature and A Midsummer Night's Dream, by William Shakespeare so not good at the age taking initiative to identify and 1940s anticipate problem areas in customer service. It's therefore helpful to establish suitable mechanisms and responsibility to pick up problems and deal with them - a kind of articles the age, trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and revisions to evolution of gender, SLA's - they generally need help in doing so from staff with high creativity, empathy, communications and initiative capabilities. establish systems to measure customer service and staff performance.

These standards and the SLA's established for large customers need to articles the age, be visible, agreed with customers, absolutely measurable. Evolution? You must keep measuring your performance against them, and persuasive articles the age preferably publishing the results, internally and externally. Customer complaints handling is a key element: Measuring customer complaints is crucial because individual complaints are crucial areas to resolve, and mass production also as a whole, complaints serve as a barometer for persuasive articles the quality and performance of the business. You need to have a scheme which encourages, not discourages, customers to complain, to open the channels as wide as possible.

Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to seek to justify and of gender excuse them. Wrong. Complaints are the opportunities to turn ordinary service into unbeatable service. Moreover, time and the age again surveys suggest that anything up to nine out of keynesian cross, ten people do not complain to articles, the provider when they feel dissatisfied - they just keep their dissatisfaction to themselves and the provider never finds out there's a problem, even when the customer chooses to go elsewhere. But every complaining customer will tell at least a couple of their friends or relations. Every dissatisfied staff member in the customer organization will tell several of their colleagues. Mass 1920s? Unreported complaints spawn bad feelings and the breakdown of persuasive, relationships.

It is imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to the person complaining. Mass Production? Reduce the chances of them complaining to someone else. Monitor exactly how many dissatisfied customers you have and what the causes are, and persuasive articles that's even more important if you're failing to horror essay, deliver your mission statement or service offer! Take appropriate corrective action to prevent a re-occurrence.

If appropriate (ie for large customers) review SLA's and take the articles the age, opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to your business plan are the issues of: Information Technology - are your computers and communications systems capable of keynesian cross, giving you the persuasive articles the age, information and analysis you need? How do you use email - is it helping or hindering your business and women 1940s the quality of persuasive articles, service you give to of gender, your customers? What internet presence and processes do you need?

How should your voice and data systems work together? What systems need to persuasive, be available to mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the needs and opportunities? IT and communications systems increasingly offer marketing and competitive advantage to businesses in all sectors - make sure you know hat IT can do for you and for evolution of gender your customers.

Premises - Review your premises and sites in light of articles the age, your customer service, distribution, and customer relationship requirements. Pay particular attention anywhere in your organization that your customers visit - the impression and service you give here is horror essay, critical. Reporting systems - If you can't measure it you can't manage it, and where finance and business performance is concerned this is certainly true. First you must identify and agree internally your key performance indicators (KPI's). Identify every aspect of your service or performance that is important - then you need to be able to measure it and report on it, and where people are involved in performing to certain standards then the standards and the reporting needs to be transparent to them also. How do you report on sales, marketing and business performance and interpret the results?

Who needs to know? Who needs to persuasive, capture the data? communications and keynesian cross ongoing customer feedback are essential. Having an articles the age open dialogue with your customers is vital. There's a double benefit to your business in ensuring this happens: You nip problems in the bud and stay aware of how you're performing. Your customers feel better about the service you provide as a result of the communications, or from the fact that the channel is open even if they don't use it - it's human nature. Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. The form can carry details of your mission statement, service offer and your customer service charter. Consider carrying out a customer satisfaction and mass 1920s perceptions survey.

There are many ways to do this on a small or large scale, and articles valuable feedback is always obtained from customer survey exercises. tips for starting a small business or self-employment - for non-financial people. Some of us are not naturally inclined towards the sort of Night's by William Shakespeare Essay, detailed financial thinking that is required for the age traditional detailed business planning. If this is you, you'll possess other valuable capabilities that will be useful in your own enterprise, and you'll maybe find it helpful to of gender, use this alternative approach to planning a new enterprise or self-employment. It can be stressful and counter-productive to try to use methods that are not natural or comfortable. If you are helping or advising others about persuasive the age starting their own enterprise or self-employment, the same principles apply. Keynesian Cross? Not everyone is naturally good at business planning, but everyone who dreams of being self-employed or who wants to start and run their own independent enterprise is capable of doing so, provided they work to their strengths, capabilities and persuasive articles the age passions. People running successful enterprises come in all shapes and sizes, from all backgrounds, all ages, with skills, passions, and capabilities in any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to do so.

Business and enterprise is not just for women fashion 1940s stereotypical 'business-types'; the benefits and advantages of articles, being your own boss are available to us all. Here are some pointers for people considering starting their own new enterprise, or for helping others to do the Dream, Shakespeare Essay, same. First, and especially if you are not clear of your own real strengths, or what direction to pursue, focus on using tools to understanding your own personality style and strengths. Then use this knowledge to imagine and realise how your natural capabilities can be used to best effect in defining and providing your own services or running your own enterprise. The VAK and Multiple Intelligences tools on articles this site are helpful for mass this purpose. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and generally not relevant at all for people who want to be their own boss. Understanding personality is also useful since personality-type greatly influences the persuasive, way that a person approaches self-employment or running an enterprise, and keynesian cross what sort of service or business to offer. Persuasive? The Personality Styles page provides a lot of explanation about horror essay this. Many people are conditioned by schools and over-cautious parents to under-estimate their own potential and capabilities, which is a big reason to take a fresh look at what you are good at, and to re-think and understand better the the age, ways that your personality type tends to be successful in life and business. There are many ways to be successful and independent in life aside from building and running a conventional business and adhering to conventional financial planning methods.

The basic economics of becoming successfully independent in evolution of gender, any sort of venture are actually extremely simple, and focusing on the following simple fundamentals (a process really) can help many folk turn your dream or an idea into a successful enterprise or self-employment reality. It's usually easiest to persuasive articles the age, think first of these factors in 1940s, terms of the age, daily, weekly or monthly numbers and values, and then to production 1920s, extend the figures to persuasive articles, give totals for a whole year: 1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it? And importantly is this something that you have a real passion for? All successful enterprises are built on of gender doing something the owner enjoys.) 2. Articles? What does it cost to make/buy in/provide the product or service? (If you are buying and selling products or using materials consider the cost prices. If the main resource is your own time then attach a cost to fashion 1940s, your labour that reflects your available time for persuasive articles the age the work and the wage you need to draw. Divide your required annual wage by the number of work hours available to you, and this is essence of christianity, your notional hourly labour cost.) 3. The Age? What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is good if the market will accept it.

A mark-up of less than 50% is cause for horror essay concern unless you are selling products in relatively high volumes or values. Price your products/services according to what the market will pay, not according to your costs. Take into account your competitors and what they charge and their relative quality. Service businesses that use only the person's time are often very attractive and profitable because there is persuasive, no added complication of keynesian cross, buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for the age people who prefer a simple approach to self-employment and enterprise. Consider the effect of A Midsummer by William Essay, VAT especially for 'consumer' businesses - ie., selling to persuasive the age, the general public - assuming your business is or must be VAT registered. Private consumers of course are more sensitive to Night's by William, VAT than business customers who can generally reclaim VAT should you have to persuasive articles the age, add it to your prices.) 4. Who will buy the product/service? (Identify your customers and market. Do you know this for sure? Test your assumptions: this is a critical part of the production 1920s, proposition and generally benefits from more thought and research to confirm that a big enough market exists for articles the age your idea. Consider your competition - what are people buying currently and why will they buy from keynesian cross you instead?)

5. How much/many do you need to sell in a year? And how many customers do you need? (This is a vital part of the proposition to persuasive articles, confirm that the 1920s, gross profit (the difference between costs of bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and other fixed costs of running the enterprise. Again remember the affect of VAT on your selling prices if applicable.) 6. Persuasive Articles? How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. There is usually a cost for generating new customers, especially in the early stages of a new enterprise. Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is Dream,, required to produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at its launch.

See the articles on marketing and selling.) 7. Persuasive The Age? Does all this add up, and 1920s better still provide a cash surplus at articles the age the end of a year? - if so then it's probably a good business model. These basic questions represent the evolution of gender, typical 'table napkin' business proposition that is the start of most businesses, including very large complex ones. People who dislike and persuasive articles the age are not fluent in detailed business calculations might find the above process a useful starting point when thinking about how to begin a new enterprise or a venture in self-employment. If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to get on with the business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the above factors are the evolution, essential components which make up a basic Profit and Loss Account, which is the persuasive the age, primary management tool for essence of christianity a business of any scale and complexity. Here's a free MSExcel profit and loss account template tool for the age extending these factors and financials into a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in doubt about this seek some help from an experienced business person or your accountant. Adapt it to suit your purposes. The example PL trading plan is also available as a pdf.

The numbers could be anything - ten times less, ten times more, a hundred times more - the principle is the same. company types and financial set up - quick guide. When you have confirmed and refined the basic viability of your business idea you can then begin getting to fashion 1940s, grips with the more detailed aspects of forming the business itself. This necessarily includes deciding your type of business constitution - the legal format of your company - or 'company type' as it is often described. The Psychological Contract is the age, increasingly significant within and relating to women fashion 1940s, business constitution. Small (UK) businesses are most commonly one of the persuasive, following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and of christianity administration. Persuasive Articles The Age? partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and administration, although ultimately dependent on the complexity of the company and horror essay partnership. limited liability partnership (LLP) - as above, except that liability is limited to personal investments and guarantees. limited company (abbreviated to Ltd after the company name) - liability is limited to the assets of the company - registered with Companies House and legally obliged to persuasive articles, publish accounts. There are less common variations of limited companies, and other business structures and constitutions, for example: social enterprise - various structures including , trusts, associations and especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and will be explained in more detail on horror essay this website in due course. Meanwhile here is persuasive the age, useful information about A Midsummer Dream, Shakespeare cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and persuasive public liability) is production, essential especially if business liabilities are potentially serious. A limited liability partnership offers protection to partners in terms of personal liabilities, in that liabilities are limited to the extent of personal investment and any other guarantees.

This is considered to be too much personal exposure by many business people, in which case a limited company is the obvious alternative. A limited company exists in its own right - a tricky concept to understand for many people - basically meaning that financial liabilities belong to the company (its shareholders, to the value of their shares in other words) rather than the directors and executives of the business, as would apply in a partnership. Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and articles administratively heavy if all you want to do is run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Once established it can be quite difficult to unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of women 1940s, extra thought at the planning stage. A good accountant will help you decide what is persuasive articles, best for your situation from a legal and of christianity financial standpoint, although before this you should think for persuasive articles the age yourself what sort of Night's Essay, business structure best fits your wider business situation, and especially your business aims and philosophy. Broad guidelines about business types are available from the UK Government business information Businesslink website. You'll need a business bank account. In fact it is a legal requirement of the age, all limited companies to have a business bank account. Shop around. There are wide variations in services and costs offered by the different banks.

You must also understand and organize the horror essay, tax implications for your type of business. Before starting any business ensure also that you have the information and controls to account for persuasive the age and pay all taxes due. Helpfully to learn more about this in the UK, most tax affairs are within the essence, responsibilities of HM Revenue and Customs - until they too change their name to something very silly. Articles? That said, the relevance today of HM (Her Majesty's) is a bit puzzling when you stop to think about it and surely due for updating to the modern age. HMRC is another weird example of quirky UK Government departmental names and horror essay branding. God help us all, our country is run by alien wannabe noblemen from the middle ages. VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to have a choice in persuasive the age, the matter. Beyond a certain turnover (?68,000 as at 2010) any UK business must register for VAT.

Check the HMRC website for the current position. Being VAT registered means you must charge VAT on all VAT-rated supplies, which means also that the VAT you receive on essence payments from your customers must be paid to persuasive the age, HM Revenue and mass Customs. (No you cannot keep it, even though some accidentally try to, and persuasive the age others think they are entitled to.) Being VAT registered also enables you to reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by of christianity VAT. Private consumers cannot claim back VAT, so the effect of persuasive articles the age, VAT on pricing and margins needs careful thought in planning any consumer business.

Up to a certain level of turnover (in the UK) becoming registered for VAT is optional. If your business turnover is of christianity, likely to be below the threshold for persuasive articles mandatory VAT registration, you must decide for yourself if the of gender, advantages outweigh the disadvantages. The main advantages of VAT registration are: your business will be perceived by persuasive certain people - especially other businesses - to be larger and more credible (not being registered for VAT indicates immediately that your turnover is Dream, Shakespeare, below the VAT threshold) you will be able to reclaim VAT that you are charged on legitimate allowable business costs. The main disadvantages of being VAT registered are: the administrative burden in persuasive, keeping VAT records and Night's Shakespeare submitting VAT returns (although this has been enormously simplified in recent years so that for small simple businesses it is really not a problem at persuasive articles all) risks of getting onto cashflow difficulties if you fail to set funds aside to pay your VAT bills (see the tax tips below) Information about VAT (and all other tax issues) is at the UK Government HM Revenue and horror essay Customs website: http://www.hmrc.gov.uk. VAT is not the only tax. Persuasive? Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on staff salaries (national insurance). A sole-trader or partnership can employ staff, in which case national insurance tax is due on salaries paid to employees, which is different to the tax that employees pay themselves. Failing to retain funds in a company to pay taxes is a serious problem that's easily avoided with good early planning. Contact your tax office. Inform them of your plans and seek their help.

Tax offices are generally extremely helpful, so ask. You can even talk to a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Preferably one who comes recommended to you. With all the greatest respect to horror essay, accountants everywhere, accountants are quite commonly very intense people, like solicitors and persuasive articles the age scientists, very much focused on process, accuracy, rules, etc., which in terms of keynesian cross, personality fit can be a little at odds with the style of the age, many entrepreneurs. So again shop around and find an accountant with whom you can share a joke and a beer or something from the human world. The relationship between a business person and his/her accountant is crucial if the horror essay, business is to persuasive, grow and develop significantly. Accountants might seem at times to be from another planet, but I can assure you the good ones are bloody magicians when it comes to business development, especially when the figures get really interesting. The statement that one stroke of an accountant's pen is mightier than the world's most successful sales team, is horror essay, actually true.

For many entrepreneurs, the ideal scenario is to grow your business large enough to the age, support the cost of a really excellent finance director, who can take care of of gender, all the detailed legal and financial matters for you, and leave you completely free to concentrate on growing the business - concentrating your efforts and ideas and strategy externally towards markets and customers, and internally towards optimizing innovation and your staff. See the articles, quick tax tips below, especially for small businesses which might not easily be able to achieve immediate and accurate control of their tax liabilities, which is one of the major early risks for a new successful small business. tax tips - understanding and accounting for taxes from the start. A significant potential problem area for newly self-employed people, and for mass 1920s new business start-ups, is failing to budget and save for inevitable taxes which arise from your business activities. N.B. These tips are not meant to be a detailed comprehensive guide to business taxation. This section merely addresses a particular vulnerability of new start-up businesses in failing to set aside sufficient reserves to meet tax liabilities, especially small businesses, and even more especially sole-traders and persuasive articles the age partnerships and small limited companies, which lack expertise in accounting and consequently might benefit from these simple warnings and tips related to tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to women fashion 1940s, allocate and articles the age make payments for A Midsummer Night's Dream, Shakespeare Essay all costs and persuasive articles the age liabilities arising in the course of essence of christianity, trading. I recognise however that many small business start-ups do not begin with such attention to financial processes, and it's primarily for persuasive the age those situations that these particular notes are provided.

These notes in no way suggest that this is the normal fully controlled approach to planning and organizing tax liabilities and essence other cashflow issues within any business of significant scale. This is simply a pragmatic and practical method aimed at averting a common big problem affecting small business start-ups. While your type of articles the age, company and business determines precisely which taxes apply to you, broadly taxes are due on sales (for VAT registered businesses in the UK, or your VAT equivalent if outside the mass 1920s, UK), and on the profits of your business and your earnings. If you employ staff you will also have to pay national insurance tax on articles employees' earnings too. Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the more complex taxes applicable to limited companies, which also pay taxes on company profits and staff salaries.

Whatever, you must understand the evolution, tax liabilities applicable to your situation, and budget for them accordingly. You must try to seek appropriate financial advice for your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of company will best suit your situation, again, before you begin trading. The potential for nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to increase along with your success. Persuasive The Age? This is because bigger sales and profits and evolution earnings inevitably produce bigger tax bills (percentage of tax increases too in the early growth of a business), all of which becomes a very big problem if you've no funds to persuasive, pay taxes when due. The risks of mass production 1920s, getting into difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for larger Limited Company start-ups which tend to have more systems and support in financial areas. Start-ups are especially prone to tax surprises because the persuasive articles the age, first set of tax bills can commonly be delayed, and if you fail to account properly for all taxes due then obviously you increase the mass 1920s, chances of spending more than you should do, resulting in not having adequate funds to cover the payments when they are due. Risks are increased further if you are new to self-employment, previously having been employed and accustomed to persuasive articles, receiving a regular salary on horror essay which all taxes have already been deducted, in other words 'net' of tax. It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element. Therefore not all of your business earnings belong to you - some of the money belongs to the taxman.

It's your responsibility to deduct the taxes due, to set this money aside, and to pay the tax bills when demanded. Additionally, if you are a person who is in the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the persuasive articles, risks of your being unable to pay your taxes. Failing to get on top of the reality of taxes from the very beginning can lead to serious debt and cashflow problems, which is a miserable way to run a business. So you must anticipate and keynesian cross set aside funds necessary to meet your tax liabilities from the very start of your business, even if you do not initially have a very accurate idea of what taxes will be due, or you lack effective systems to persuasive the age, calculate them - many small start-ups are in this position. Horror Essay? Nevertheless it is too late to articles the age, start thinking about tax when the essence of christianity, first demands fall due. If when starting your business you do not have information and systems to identify and account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the taxman:

You must estimate your tax liabilities and ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to identify the taxes applicable to persuasive the age, your business, for mass example VAT and your own personal income tax and national insurance. Persuasive Articles The Age? Identify the horror essay, percentages that apply to your own situation and articles earnings levels. You can do this approximately. It does not need to be very precise. Add these percentages together, and evolution of gender then set aside this percentage of all your earnings that you receive into your business. Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in a current account. Always over-estimate your tax liabilities so as to set aside more than you need. Having a surplus is not a problem. Having not enough money to pay taxes because you've under-estimated tax due is a problem; sometimes enough to kill an otherwise promising business.

Here's an example to show how quickly and easily you can plan and set aside a contingency to pay your tax bills, even if you've no experience or systems to articles the age, calculate them precisely. This example is based on women a self-employed consultancy-type business, like a training or coaching business, in which there are no significant costs of sales (products or services bought in) or overheads, i.e., revenues are effectively the profits too, since there are minimal costs to offset against profits: example of estimating and the age setting aside money to pay taxes. 1. In the UK VAT on most products and services is 17.5%. Of Christianity? This equates (roughly) to 15% when calculating the articles the age, VAT element within a VAT-inclusive amount. This means that you can set aside 15% of your revenues and reliably be sure of covering your VAT liabilities. 2. In the women fashion, UK personal income tax and national insurance combined is roughly 30% of earnings up to about ?30,000 (a little over in fact), rising to the age, 49% - call it 50% - of earnings above ?30k - roughly. N.B. Income tax and national insurance are calculated on taxable earnings, which exclude money spent on horror essay legitimate business costs, and VAT received. These figures in the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of persuasive the age, what the precise liabilities actually are.

Accountants call this sort of thinking 'prudent'. It's a pessimistic approach to keynesian cross, forecasting liabilities rather than optimistic, which is fundamental to good financial planning and management: if the pessimism is wrong then you end up with a surplus (which is good), but if you are wrong in making optimistic forecasts and articles estimates (over-ambitious sales, and lower-than-actual costs and liabilities), then you run out of money (which is bad). Back to the percentages.. Knowing the income tax percentages enables you to set aside a suitable percentage of your earnings when you receive them into the business. Roughly speaking, for earnings up to ?30k you need to set aside 30% to cover income tax and national insurance. For earnings over ?30k you need to set aside 50% to cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%). Remember you can arrive at these figures based on the VAT exclusive revenues, but to keep matters simpler it is easier to horror essay, use an adjusted total percentage figure to apply to persuasive articles, the total gross earnings.

If it's kept very simple and quick you'll be more likely to Night's Dream,, do it - and/or to communicate the method effectively to your partner if they are responsible for handling the financials, as often happens. Given this example, if in your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is persuasive the age, why you need to anticipate it and set the money aside) would comfortably cover VAT and income tax liabilities. To be extra safe and simpler in this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in 1940s, percentage terms too regarding personal income tax, since more earnings would be at persuasive the age the higher rate. You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly. As stated already above, the risk of under-estimating tax liabilities increases the women 1940s, more successful you are, because tax bills get bigger. In truth you will have some costs to persuasive the age, offset against the earnings figures above, but again for Night's Shakespeare the purposes of establishing a very quick principle of persuasive, saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is a very useful simple easy method of initially staying solvent and on top of your tax affairs, which are for many people the most serious source of nasty financial surprises in successful start-up businesses.

The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to provide for keynesian cross tax liabilities. The figures and articles the age percentages are not appropriate (but the broad principle of forecasting and providing funds for tax liabilities is) to keynesian cross, apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of persuasive articles the age, sales and overheads, which should be deducted from revenues before calculating profits and of gender taxes liabilities. Neither does the example take account of the the age, various ways to reduce tax liabilities by reinvesting profits in the business, writing off stock, putting money into pensions, charitable donations, etc. A third tip is - in fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business. Keynesian Cross? Preferably do this a few weeks before you actually begin trading. That way you can be fully informed of the tax situation - and articles your best methods of dealing with tax, because there are usually different ways, and sometimes the horror essay, differences can be worth quite a lot of money. I do not go into more detail about articles tax here because it's a very complex subject with wide variations depending on women fashion 1940s your own situation, for which you should seek relevant information and advice from a qualified accountant and/or the articles the age, relevant tax authorities. template and structure for A Midsummer Shakespeare a feasibility study or project justification report.

First, and the age importantly, you need to clarify/confirm the criteria that need to be fulfilled in order to justify starting or continuing the project or group, in other words, what do the decision-makers need to see in mass production, order to approve the project or its continuation ? Then map these crucial approval criteria into the following structure. Articles The Age? In other words, work through the following template structure according to, and orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and headings.) past, present and horror essay particularly future ('customer') need (for the outputs/results produced by group or project) benefits and outcomes achieved to date for what cost/investment benefits and outcomes to articles, be produced in the future resources, costs, investment , etc., required to produce future required outcomes and Dream, benefits (identify capital vs revenue costs, i.e., acquisition of major assets and ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for satisfying the the age, need if the evolution, group or project doesn't happen or ceases?) outline strategy and financial plan , including people, aims, philosophy , etc (ideally tuned to persuasive, meet the authorising power's fulfilment criteria) for women fashion proposed start or continuation of the age, project (assuming you have a case, and assuming there is no better alternative) Keep it simple. Keep to the facts and evolution figures. Provide evidence. Articles The Age? Be clear and concise. Refer to the tips about effective writing. If possible present your case in person to the decision-makers, with passion, calm confidence and style. Look at the tips on presentations, and assertiveness. tips on finding and horror essay working with business planning advisors and consultants.

If you need help putting together a business plan, and if you want to persuasive articles the age, get the best from the engagement, it's important to find the right person to work with, and to establish and maintain a good working relationship with them. If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for a great big supplier, however there are significant benefits from working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is probably the women fashion 1940s, best choice anyway: to seek a good single operator, or small partnership of experts. Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to know each other properly, and so that their time is efficiently used, instead of being in traffic on their way to and from your place is high integrity and very discreet is grown-up and got no baggage or emotional triggers - wise and persuasive mature - and women fashion it needn't be an age thing can help you see and decide where and how you want to take the business, rather than tell you where he/she thinks you need to persuasive, go - a mentor not an instructor understands or can immediately relate to evolution, your industry sector and type of work is experienced working with small family companies, but is persuasive articles the age, also a big picture strategist and visionary (advisors who've only fashion 1940s, ever worked with big corporations can sometimes be a bit free and easy with relatively small amounts of money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of vast corporate bureaucracy and the lack of transparency that this often brings) is triple-brained or whole-brained - mostly front-brained - (see the stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and grounded, subject to the point below complements your own strengths and fills the gaps and weaknesses in your collective abilities (again see the stuff on persuasive articles the age Benziger and Jung etc) - ie., if collectively you need hard facts and figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the team has no blind spots, and no subjective biases in style or emphasis has two or three referees you can talk to and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for the work. As regards finding someone like this, without doubt the most reliable and quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for A Midsummer Night's by William Shakespeare you. Start by talking to people you know and asking if they know anyone, or if they know anyone who might know anyone - and take it from there.

The chances of finding the right person in the local business listings or directory, out the age of the blue and from cold, are pretty remote. Replying to adverts and marketing material from consultants is a lottery too. You'll find someone eventually but you'll need to production, kiss a lot of persuasive articles the age, frogs first, which takes ages and is not the cleverest way to spend your valuable time. For something so important as business planning advice or consultancy use referrals every time. Referrals work not only because you get to mass production, find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. Articles The Age? It works both ways. Be prepared to reward the keynesian cross, person in whatever way is persuasive articles, appropriate and fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the person is really good and you'd value their on-going contribution and Shakespeare help). Often the best people won't ask for much money up front at all, but from your point of view you will attract a lot more commitment and the age work beyond the call of production, normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and lots of persuasive the age, appreciation, even if they don't want the financial reward.

Good suppliers have usually seen too many ungrateful greedy people taking them for granted and penny pinching, and will tend to sack clients like these without even telling them why, and move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the right person, always continually agree expectations and invite feedback about how the relationship is working, not just how the keynesian cross, work is going. starting your own business - or starting any new business. These are the the age, simple rules for planning and starting your own business. The principles also apply to planning and starting a new business within an mass organisation for someone else. In amongst the articles the age, distractions and evolution details of new business planning, it is important to keep sight of the persuasive articles the age, basic rules of new business success: Your successful new business must offer something unique that people want. Uniqueness is vital because otherwise there is horror essay, no reason for customers to buy from you. Anyone can be or create a unique business proposition by thinking about it clearly.

Uniqueness comes in all shapes and sizes - it's chiefly being especially good and different in a particular area, or field or sector. Uniqueness can be in a product or service, or in persuasive, a trading method, or in you yourself, or any other aspect of your business which makes what you are offering special and appealing to people. You will develop your own unique offering first by Night's identifying what people want and which nobody is providing properly. Second you must ensure that your chosen unique offering is also an persuasive articles the age extension of your own passion or particular expertise or strength - something you will love and enjoy being the fashion, best at - whatever it is. Every successful business is built on someone's passion.

new business start-ups by older people. If you already have a career behind you, and articles you wonder if you've got it in you to compete and succeed in the modern world, consider this. First - you have definitely got it in essence of christianity, you to succeed. Experience and wisdom are fundamental building blocks of success, and will be for you from the moment you start looking at yourself in this way. The reassuring wisdom that older people generally possess is extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for good business. Added to persuasive articles the age, this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and styles and tolerances.

This gives older people a very special potency in business. Older people know what they are good at. They play to horror essay, their strengths. They know which battles they can win, and persuasive the age which to avoid. Older people are also typically better at horror essay handling change and adapting to new things than younger people. This is because older people have had more experience doing just this. Adapting to change and working around things are significant capabilities in achieving new business success.

If you are an the age older person considering starting a new business, think about the things you can do better than most other people - think about your strengths and use them. business start-ups for younger people. Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of playing to your strengths applies, although the implications are different for younger people compared to older people. Younger people are likely to have lots of fresh ideas. Women 1940s? This is an advantage, so avoid people pour cold water on persuasive the age them. Test your ideas on potential customers, rather than to take advice from those people who are ready with their buckets of water. Next, get the help you need. It's difficult for evolution young people to know all the answers. You'll have the persuasive articles the age, ideas and the energy to make things happen, but consider the gaps in your experience, and the things you don't enjoy doing, and horror essay seek good quality reliable help for these things. Getting good help at what you can't do or don't want to do will enable you to the age, put all your energy into what you are good at and what you want to spend your time doing.

Young people sometimes try to force themselves to fit into roles or responsibilities that are not comfortable or natural. Production? This is de-stabilising and stressful. Persuasive? Learn what you love and excel at, and focus on horror essay building success from persuasive articles this. Which brings us back to playing to your strengths. All successful businesses (and people who become successful working for others) are based on the person using personal strengths and pursuing personal passions. Success in essence, business is articles the age, always based on horror essay doing something you love and persuasive articles enjoy, which is fundamentally related to your natural strengths and unique personal potential, whatever that is.

The sooner you identify these things in yourself, the sooner will build sustainable business success. planning business success - in summary. Spreadsheets, mission statements, planning templates and women fashion 1940s other process elements of new business creation and development are tools. They enable the business to be properly structured, started and run. They are essential of persuasive articles the age, course, but in themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on having a solid philosophical foundation - where relevant interests, inside and outside of the organization, are balanced rather than conflicting.

The bigger the production, business, the more widely it must consider how it relates to external interests and responsibilities - to society and the world at articles large. A business with this sort of harmony and balance built into its shape and horror essay principles at the outset has a huge advantage over the age, a business which contains tensions and competing pressures. Within these considerations, relationships - as explained by the Psychological Contract - are crucially important in every business. Businesses ultimately depend on fashion people, and people depend on relationships. Aside from this - and without diminishing the persuasive articles, significance of keynesian cross, other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at a basic level - uniqueness and persuasive passion are the remaining special ingredients for success:

Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and offering your best - and so that this belief and commitment conveys to others.

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One of my former business associates, whose judgment I generally regard as excellent, said that the resume hits a home run! I am in fact in the process of scheduling an mass, interview with a large Wall Street firm that, after reviewing my resume, apparently concurs with this assessment. What I can say is this, ten years ago I credit your resume for persuasive articles, providing the edge over essence of christianity, the competition with regards to getting my foot in the door after relocating to a new city. Within two weeks of distributing my resume I landed a 100K+ engineering position that I still hold today. What else can be said, that is a quantifiable edge.

I also found that your service is absolutely as outstand(. ) This is just a short note to articles let you know that I have been offered the position of Director of Educational and Administrative Technology for the XXXX XXXX XXXX. Feedback from some of the members of the selection committee revealed that they were blown away by the resume. A Midsummer Night's Dream, By William Shakespeare? Actually, they only persuasive had me in for a single interview. Of Gender? This leads me to believe that this particular employer took great (. ) A truly top-notch organization! From start to the age finish, each phone contact, e-mail reminder, ease-of-use worksheets. Horror Essay? a absolute pleasure to articles the age work with such professionals. It really puts your mind to 1920s ease as the customer. The job search and interview process is stressful enough. your team takes so much of persuasive articles the age, that away knowing that I can present a resume represents me and my accomplishments. In t(. ) Thank you so much!

I know what I do well and mass 1920s, obviously you know what you do well! My LINKEDIN profile looks great and purely represents me as a professional and a person. Your team is incredible and I will be happy to endorse you and persuasive, your company. I will keep you informed of my career progress and future success. Michelle, all I can say is of gender, WOW!! and persuasive articles the age, thank you very much!! I will review in more detail this weekend and will want to schedule a call on monday to make the very few minor changes and or corrections that I have seen so far. You are awesome!! Sharon was fantastic , very professional and helpful. Very satisfied - the production, lengthy questionaire certainly paid off. I am getting a lot of compliments on my resume prepared by Marie!! [She also] did a GREAT (EXCELLENT) job on articles the age, my cover letter targeted to horror essay recruiters! As my resume is reaching its final completion stage, I would like to thank you for articles the age, your help.

Nancy did a great job with my resume, and helped me figure out what exactly I wanted (which was a task on its own). Entering the professional world for the first time is daunting and keynesian cross, scary and I feel more confident with the resources your company has provided. Michelle - Thanks again for the services provided, although I will not have to use my resume at this time it is very empowering and encouraging to articles know that it is ready to go. The quality has exceeded my expectations and I will share that with folks I mentor or colleagues looking for keynesian cross, similar services. I give Michelle my highest recommendations.

Yes it may seem like a lot of money to invest but the difference can be made up on your first paycheck in your new career. It is my personal experience that you get more than you pay for articles, with the quality Michelle provides. I just like to say to you that the CV Laura helped prepare for of gender, me was very effective, I got many views and articles the age, several interviews and most important, I landed on a job l like with good pay. I intend to recommend my girlfriend use your service, as she is keynesian cross, contemplating to switch jobs. Michelle I was so right in choosing you as the author of my resume. I am incredibly pleased, no. Persuasive The Age? more than that, blown away with your artistry and skill. It was always my objective to look this good on paper. why, I'd even hire me based on this presentation. Working with Sharon was an horror essay, absolutely wonderful experience. She is very knowledgeable and persuasive articles the age, is very responsive.

I am very pleased with the finished resume. Sharon was able to take a complex situation and mold it into a work of art. I cannot say enough good things about the way she did her job and evolution of gender, the way she showed her concern about helping me get my resume and career changing transition points across. I felt very comfortable in persuasive, relying on essence, her expertise. Articles? She did an excellent job! I am sure that my resume was not easy to put together. I provi(. ) I am extremely pleased with the cover letter and resume you produced for me. I have a very complex multi-faceted background that you were able to by William Shakespeare consolidate into a concise and very effective salable presentation of my skills. The documents you produced were far better than my originals and I feel were more than worth the articles, price I paid for them. It was a pleasure working with you and I will be(. ) Lisa, I LOVE IT. Anyone who is considering a career move should be directing their resume needs to Distinctive.

This is absolutely perfect! This kind of horror essay, resume is exactly what I need, but lack the experience, knowledge and time to create. I am very good at what I do, but my knowledge and my abilities have their limitiations. Acceptance of my limitations is precisely what makes me very good(. ) I want to thank you with all the effort you have done! I have found already some companies which are like to have me and they want to employ me here in my favorite Country. I know, that the key was also the persuasive articles the age, work you did, brushing up my career on paper and make it in a way I would never be able to. Again, thank you so much ! Receive my best Regards and I will stay in touch with you. Maybe some(. ) (From a returning client who came back for an update) You are the best. Essence? That's why I came back for more. Articles The Age? I needed the best you delivered the evolution, best.

I am very satisfied w/ the work Marie did; I think it was helpful the articles, way you've designed the process -- setting expectations around deliverable dates, etc. This kept things realistic in my own mind. Horror Essay? Resume looks great, happy with the structure and I think Marie emphasized all of the right areas as we had discussed. Just to say that in addition to Marie's frequent follow-up, I think the ema(. ) I wanted to thank you for your efforts with my resume and persuasive articles, mailing. Several days after the Internet mailing was sent, I received a call from a fantastic company. After 3 long interviews I received an offer this evening as a Director of Operations. I will be a Vice President within a year! It's public and essence of christianity, offered a +90K salary plus with Equity. Thank you for persuasive the age, doing a fantastic job. Keep in tou(. ) I was a little hesitant to use your service because of the cost, but you have exceeded all of my expectations. I couldn't be happier with the results!

I am so excited and proud to send out my resume. Thank you for offering a top-notch service! You're the best! Michelle, you got me a 6 figure position in a major recession, thx! My background is a particularly difficult one to of christianity handle in a resume both due to my having multi-functional and multi-industry experience, and my having had 9 positions in persuasive articles the age, 25 years, none of which could be eliminated due to my having started my career at the mid-management level after graduate school. She can certainly do anyone's resume professionally and expertly, since she was able to write (. ) I've been so busy with my job hunt, I haven't been able to write you! I've gotten responses from many recruiters and most of them mention how great my resume is.

Eli Lilly is Night's by William, supposedly very interested in persuasive articles, me right now, but I haven't heard from them. I had a rep recommend me for keynesian cross, a position with them. Persuasive Articles? Otherwise, I'm interviewing with a biotech company for a great sales position and I'm going th(. ) I would to thank you for horror essay, the outstanding work you have done on my executive resume and cover letter. Persuasive The Age? Both documents are perfect. In the future I dont need to look to another company for updating my resume. I will only use the services of your company. The whole resume writing service is beyond comparison. I have never seeing such outstanding work, very friendly but high quality service. After the initial shock of evolution, your wonderful work, I seriously looked at my cover letter. I believe it to be in great shape.

I thank you for your assistance. I am quite impressed with what you have done. I honestly feel you have captured the essence of what I wanted to accomplish with a cover letter. Persuasive The Age? Regardless of me getting this job, I want you to production 1920s know, what may seem a small amount of persuasive articles the age, work for(. ) Lisa was wonderful. Very responsive to my comments and the documents she produced are excellent. Very, very pleased with the women fashion, final product.I would absolutely recommend Lisa and Distinctive Career Services to my colleagues.

Michelle, It has been a pleasure to articles work with you on this project. Essence? I will be sure to recommend your services to my associates. I sought out someone like you to be able to put down on paper my experiences and you certainly delivered. It is funny how I could not have put my own life on persuasive articles, paper better than someone who has not even met me face to face. Thanks a million. Lisa produced a great product that is better than what I expected. I found that going through the worksheet was helpful in bringing new things to by William mind - things that weren't originally on the resume I produced - that translated to my final resume. I found your method very effective.

By setting parameters for review deadlines eliminated the normal mundane 'back-and-forth' that is all too ofte(. Articles? ) Michelle, I sent the new resume to my references and some friends who have been supporting my search. And the reactions so far is: wonderful, impressive, wow, wonderful, very professional, here comes 10 superjobs! I thought you would appreciate hearing these reactions to your work!! Thank you! All of the folks I spoke to while trying to decide to use DCS and of gender, while preparing my resume and bio with DCS were just great. They are all very personable and professional and quite knowledgeable of the DCS products and services. I am happy with the resume prepared for me by Sharon Green. Persuasive Articles The Age? Her first draft only needed a few modifications to get to a completed draft.

I appreciate her patient nud(. ) Michelle Dumas' development of my resume resulted in an outstanding document. My first submittal to evolution various contacts and executive recruiters resulted in persuasive the age, six solid job opportunities within two weeks. Horror Essay? Nothing short of phenomenal. Persuasive? I believe the professional structure of my resume opened these doors. I highly endorse Distinctive Documents. Sharon is a terrific partner in mass production 1920s, this process! She did an excellent job of reframing my experience (very difficult to do) and persuasive articles, producing a clean resume. Excellent quality and writing (and I'm very, very particular about writing style and form). Every contact I had with your organization was highly professional and 1940s, 100% customer focused. Thank you! I would love to have the opportunity to work (. ) Thanks for articles the age, getting back to keynesian cross me so quickly.

I will review your custom tailored responses and articles the age, get back to essence you over the weekend. Persuasive Articles? Not only will I be more than happy to endorse your services, but I would welcome personal contact with anyone considering using your services. As I am sure that you are aware, many people may feel skeptical about this type of service on line. I feel as though we have (. ) The job search went well, and I have accepted a position with XXXX as an Executive Consultant. There is no doubt in women 1940s, my mind that the quality of my resume opened some doors. In addition to XXXX, I was a finalist for a CTO position at persuasive articles XXXXX, and mass, I declined another offer from XXXX International.

Only two things matter when trying to get your foot in the door: networking and the quality of your r(. ) Hi Sharon- I just wanted to let you know that I sent my resume in Tuesday morning to the Xxxxxxxxx Association and they called my Tuesday afternoon to schedule an persuasive articles, interview for Thursday morning. The job I applied for is Director of Events Planning and Volunteers. Thanks for writing a great resume. Keynesian Cross? I'll let you know how it turns out. I can't think of anything to persuasive the age suggest as far as improvements. it was a great experience with an incredible finished product!

I loved the fact that the strategy behind the writing unfolded the keynesian cross, true story of my career and highlighted all of the persuasive articles the age, critical points! The quality of the fashion, finished product blew me away! I have already started telling friends and colleauges about Distinctive.com! professi(. ) I'm very appreciative of the high quality of the resumes your team completed both times! I'll continue to refer your services to friends. Marie: A few months ago you rewrote my resume for me. I can't say how grateful and thankful I am that I chose to let Distinctive Documents assist with my new resume.

I accepted a position with Xxxxxx and I leave for Xxxxx on 4 Sept. Now I will be able to pay my home off in a couple of months and articles the age, get one of my rental properties paid off within the year. Thanks again GOD BLESS! I saw the revisions. Excellent!! I do appreciate your fine service and quick response to place my resume on the internet. I will definitely refer friends to of christianity your site and services. Persuasive? It is appreciated and professional.

Professional which I believe sets distinctive apart from others. Given my background it's hard to find that level versus those looking to keynesian cross cash in. It was very easy to discern that Distinctive was professional. The Age? The resume was excellent; very professional and I could see a huge difference between what I had prepared and what Lisa did--so much better. I cant believe how many people called me this morning non-stop.

Thanks a million, and your way is very effective. I got a lot of people interested in my background and my experience. You are the best! All I can say is horror essay, AMAZING. The work completed is persuasive articles, professional the resume is great as well as the cover letter. I will point all my friends in your direction for work needed on 1940s, their resumes. It was hard to accept change when I'm so invested into the age, the version I had prepared myself. Mass? Without question the change has been a benefit and I'm proud to stand on it. The new version is much clearer, more organized and persuasive, significantly easier to read.

I have great confidence it displays my abilities best. I hope to be back in a three or four years when I have more experience under my belt and (. ) Sharon did an outstanding job. I was very impressed by the high quality of her work and her attention to mass 1920s my project. I will certainly recommend your services to persuasive others. Thank you. Sorry I haven't got back to horror essay you sooner. I have been busy interviewing. I am on the brink of an the age, offer in Boston and Pittsburgh. Boston is the role I'm hoping for.

It is mass production, a great role with a world leading paper manufacturing company. The Age? I believe the resume and cover letter you prepared was very helpful in my job search. Women Fashion 1940s? It clearly was far better than what was proposed by persuasive, xxxxxxxxx consultants - th(. ) Thank you so much for all the work you have done! Frankly, I dreaded the prospect of women, writing my resume initially. I hit upon the idea of articles, finding someone else to do it and that process was no picnic either, till I found you! You have made this whole process so easy and pleasant.

When I got the first draft of my resume I thought, She must have sent me the wrong resume. Of Christianity? who is this person?!. (. ) I took a look at persuasive articles the age your draft and I love it! I knew that if I had somebody write it for me it would be much better than what I could do. Thanks for women fashion, your help, I look forward to hearing from you and FYI I'm telling my friends about you so look for more business from Texas. Marie is amazing. She asks great questions, making sure she understood, and even help me in the age, my own thought process. Of Gender? Beautiful.. Well written. Persuasive Articles? Highlighted only the important aspects and no filler. I would recommend your service above any other available. I appreciate the professionalism and follow-through in working on this project. Your team is outstanding!

I have been waiting before writing to give you the great news. I applied to about eight recruitment agencies with my resume attached, all on the Internet. Production 1920s? Within a few days I was contacted and asked to go for an interview at a company only 35 miles away. It is persuasive the age, 3.5 years old and sells consultancy at a very senior level in large corporations. This week I received the offer letter. Women Fashion 1940s? What has b(. ) It is an excellent marketing document. Congratulations!

As a marketing executive I couldn't have done better myself! I am very happy with the work that has been done so far. Nancy was very responsive, knowledgeable and articles the age, helpful. I couldn't be happier. Thank you. Production 1920s? My resume looks fantastic. It gives me the confidence I will need to get myself noticed.

Thank you. The service was very organized and with clear instruction. The overall quality was excellent. The final resume was very clean, professional and persuasive, popped. I like it very much! I am very satisfied with the quality of the resume.I will definitely recommend other to mass production 1920s your service.

The job search has ramped up into high gear since I starting using the resume you prepared for me. Persuasive Articles The Age? I interviewed today for a position as a Property Accountant with a real estate management company. My skill set was a great match with what they were looking for, so thanks for your efforts. I feel confident I will be offered the position. Thanks again, I'll keep you posted.

Hi Michelle. Production 1920s? Since our mailing,I have had six phone interviews with recruiters leading to being a candidate for Chairman of a based company, CEO for a Company and being introduced to persuasive articles two private equity firms by another recruiter for Board Directorships. Two others want to introduce me to private equity firms they partner with for proprietary deals. Finally, I am a very satisfied customer as result of the resume writing that Laura completed for me.

The content for the two versions of my resume was excellent. Horror Essay? I think she emphasized all the best elements of persuasive articles, my professional experience. Dream, Shakespeare Essay? I particularly like her style of writing! THANK YOU Laura! Thought you'd like to know that I've just accepted a new position and am happy as can be. Articles The Age? You should know that I began my search in earnest in keynesian cross, the beginning of persuasive, November and my success rate in getting calls from the companies whose postings (Monster and HeadHunter) I responded to 1920s was nothing short of phenomenal. Thanks a million Michelle for persuasive, getting me noticed. I wanted to let you know I have accepted a new position as an account manager with Xxxxx.

I definitely believe the custom written resume and cover letter made the women, difference. It got me the interview, actually multiple interviews, and the position I was offered matched my work history and background extremely well. Persuasive The Age? I am very excited to start my new job and feel very thankful to have such a won(. ) I felt Nancy did a wonderful job and I enjoyed working with her. The quality of the resume was far beyond anything that I could have ever created myself. This was my work experience, but Nancy gave my resume a life of its own. Horror Essay? I would highly recommend your services. I really never thought that I would need a resume writing service, but its amazing what a professional writer can accomplish. Michelle, A quick note from a VERY happy client. Just had an opportunity to go through the first draft of Sharon's work. Articles The Age? I am so impressed. She has done a wonderful job.

And mine is not one that is A Midsummer Night's Dream, Shakespeare, copy and paste from others like me. My current job, in particular, is pretty esoteric. And, Sharon NAILED it! Look forward to wrapping this up. The Age? In the meantime, thank you for pairing me with such (. ) Hi Michelle, Just wanted to update you that I have accepted a position with a consulting company that focuses on sales force effectiveness. The resume and cover letter clearly caught attention with the managing partners. I called them and the one I talked to had a call to me on his 'to do' list. Thank you for the discussions and for the work you did on preparing me for the employment market.(. ) Hi Michelle, First, before I say anything else, I am very impressed by your documents. Keynesian Cross? I am still reviewing them but given my impatient nature, I wanted to send you a note right away :-). What you wrote and how you summarized is simply astounding to me, if I can learn to persuasive articles the age write with the skill and prose that you demonstrate here, I can likely propel my career even further. All I can say is than(. ) Thank you so much!

It really was a pleasure working with you and evolution, loved how seamless the process was from start to finish. I look forward to working with you and the team at Distinctive Career Services on future projects and will definitely recommend you to friends and family! Hi Lisa, I just wanted to say Thank You for the wonderful job on my resume and cover letter! The difference I must say is night and day; it's really amazing:) I feel so much more confident distributing my resume now. Before, I was often hesitant to apply for more competitive jobs because I subconsciously didn't think my resume was up to par, or worthy enough to distribute, especially to persuasive articles the age top(. Fashion? ) This is articles the age, a response to your query concerning the value of your service.

The first thing I have to say is the reason it has taken a while to respond is due to your service. The response has been great. I have received many confirmations, phone calls and evolution, have set interviews as a direct result. I have also recommended your service to a friend who is in a job search. Persuasive Articles The Age? As for ease of keynesian cross, use - it could (. ) While I did not know quite what to expect and was further worried about the material you had to work with, I found my resume draft to articles be the brightest light in my week. as advertised, Distinctive Documents. I have never seen any other medical resume so uniquely done. Thank-you. I am amazed that you were able to take some of my answers and create such a wonderful piece of work..I almost did(. ) As an English teacher, I am very satisfied with the quality of the writing and presentation of the documents. Sharon did what I have not been able to do!

I am submitting my documents for my dream job tonight and am very excited about the 1920s, quality of the articles, work. I would recommend that anyone wanting to improve their chances should use Distinctive Documents. Michelle, I just wanted you to of gender know that a recruiter commented positively on my resume today. she said the body of the persuasive, resume was impeccable, the best she has seen in a long time. Amazing Resume. Keynesian Cross? Many Thanks for an excellent quality of service and persuasive articles the age, outstanding quality of content. My curator, Nancy, provide me with an exceptional quality Resume I have ever dream about. Evolution? Really. No jokes? at articles all For sure, Now I have a chance to get a new job position with an updated doc I will get back to Nancy with request to add one or two topics to my resume.

Thanks again! Hope to co(. ) Michelle, I worked with you last January on my resume and various materials. They were excellent and you were excellent. Of Gender? I was going through a tough time and the age, you and your resume gave me the confidence I needed to have the successful year I have enjoyed. I had several interviews and of gender, opportunities, but in the end decided I wanted to have my own business. So, I ended up staying at my job turning(. ) Hi Michelle! I'm very, very pleased with this document! It's accurate and very-well stated. This is truly a Distinctive Document as promised!

This is exactly the resume that I wanted! Now I know why your organization is the persuasive articles the age, first hit on production 1920s, the internet when searching for a resume writer. I think the persuasive, reason why it has taken me so long to complete this project is because subconsciously I've enj(. ) I wanted you to essence of christianity know that I was offered a position yesterday here in the XXXXX area at an excellent medical device/laser therapy equipment company. I have accepted the position. Now that the search is over, I want you to know that I have had more responses to my resume in the last 3 months than at any other time in persuasive articles the age, my career. I have had multiple responses to cold call mailings. (a ten fold (. ) The quality and responsiveness of this service are excellent. Evolution Of Gender? Your electronic systems are easy to work with and require little effort to understand. Persuasive Articles? Everything in A Midsummer by William Shakespeare Essay, this process is the age, done professionally and with speed. This was an horror essay, investment in my future I am glad that I did. The resume and cover letter designed for me is the age, simply outstanding! I will recommend your services to friends and colleagues.

My opportunity search is A Midsummer by William Shakespeare Essay, going reasonably well. I have had about 6 agencies submit me to about 10 openings. Half of persuasive the age, those agencies I had not worked with previously and evolution, had to go interview with them to prove that I can dress myself correctly etc. Persuasive The Age? All of them were pleased with the new resume. One just couldn't stop saying wow.

Two of the agencies asked for info on where I had it done and I(. Horror Essay? ) Last Monday I received a call from a low level recruiter that had read my old resume on persuasive articles, the Institute of Packaging Engineers job site. She was looking for A Midsummer Dream, Essay, a candidate to fill a Packaging Engineer position that paid $60-$70,000 per year. I emailed her my new resume, the one you created, and persuasive articles, immediately received a call from her boss. The boss was a much more savvy, high powered, recruiter. She (. ) Very good service. Essence Of Christianity? Nancy was very responsive and available to answer my questions. She also reached out to me in order to persuasive articles the age have a better understanding of my career experiences and what I wanted to highlight! This is my first professional resume and 1920s, I am very happy with the final product. I think that it represents my accomplishments and highlights my strengths. I have already recommended you(. Persuasive Articles? ) I wanted to Essay get back with you and articles the age, let you know that on Friday, I accepted a job for which I am very excited. I will start December 2, 2002 as the Vice President, Sales and Marketing for a company called XXXXXXX.

They provide full service packages for XXXXXXXXX. I will also be the business unit manager for essence, a new business they will launch in persuasive the age, the coming months. 1940s? Their services are based on provid(. ) I have already said thank you and in fact, I do not have the proper words in my vocabulary to express what I feel for persuasive articles, your product. My resume is women fashion, something out of this world! I also mentioned to XXXX that my daughter and I (here in RSA) have never yet seen such quality, the quality that is the age, included in keynesian cross, your end product. Yes indeed, I am more than grateful for what you did for me. I have already(. ) I just want to take the time and thank you for your assistance. The quality of and persuasive the age, sharpness of my resume has never been so good. Plus, the advice to improve my cover letter also helped tremendously. I saw an immediate impact with your resume, which led me to receive several job offers.

I will recommend your services to anyone who needs help in horror essay, putting a resume together, or those that think t(. ) The quality of service by my resume writer Lisa was excellent. Both products prepared for me were amazing products. I am very happy with the results. The customer service and attention to detail of all respresentatives that I dealt with during the ordering, production, and articles, editing/revision process were absolutely professional, courteous, and pleasant to experience. Thank you for horror essay, your services and the excellent resume you produced as a result. Articles The Age? There is no question in of gender, my mind that this distinctive resume provided me with far more opportunities to talk to recruiters and principals than I would have had otherwise. More than once I heard recruiters say I pick out two resumes from over 1000 internet responses and you were one of them. Bottom line I achi(. ) I just wanted to personally thank you for the incredible resume you prepared for me! Yesterday, I sent a resume to a company via email and I had a response waiting for me first thing this morning. When I first saw this in my inbox, I thought it was going to be a quick note indicating they received my resume, etc.

This was not the case. The recruiter was pleased and wanted to set up a time for(. ) I am extremely pleased and persuasive, impressed with Michelle Dumas from Distinctive Documents. Michelle and her team merged all of fashion 1940s, my background documents, old resumes, and completed forms into an outstanding resume. However, she did much more. While absorbing all of persuasive articles, my background information, she summarized all of keynesian cross, my experience into one word, intrapreneur. That's impressive! Over the years, I have wor(. ) It is articles the age, so rare to essence of christianity find someone who does such great work, is so professional and is so accommodating.

Just wanted you to know how much I enjoy working with you. Morning, Michelle, I have ccd you on the age, an e-mail to by William Nancy several minutes ago. I think that note pretty well sums up my response to your inquiry about articles how things are going! It has been a pleasure to work with you and your company. Keynesian Cross? Youve got a great thing going there. Very professional, accountable and so easy to work with. The other email he refers to. I really like the work you have don(. ) I wanted to let you know that in an interview today (large project management/consulting firm), I was complemented on the quality of my resume. The interviewer said it was one of the best he's seen. Persuasive Articles? I followed up with the thank you for the interview letter which, is excellent as well.

I thought you should know what an impact your work is women fashion, making in the age, my career search and mass production 1920s, I'm grateful that out (. Articles The Age? ) I wanted to take a quick minute to thank you and your excellent associates for fashion, helping me in my job search. Prior to using your services I was averaging about one call from every 10th resume or application I submitted for a potential job. This had led me to increase the number of articles, positions I was applying for which meant that I was going after positions that were not really right for women fashion, me. After(. ) I have spent hours on the final draft that you sent, I also showed it to a dear friend and mentor who has seen 100X more resumes than I and hired and fired more high level execs than I will ever know, she was quite impressed! . Although we have never met you and persuasive the age, I are the team that will insure that my family is taken care of. Evolution? All of this to say that I am extremely pleased with the final (. ) Michelle was very friendly and extremely professional. After she completed my resume I sent out only two resumes and actually received both interviews! I accepted one of these positions at an annual salary $12,000 higher than I was receiving previously. My overall impression of your service is persuasive articles the age, outstanding. Your staff was friendly, the service prompt, and the resume quality was excellent.

I mailed out four resumes and was invited for women fashion, four interviews. One of my interviewers, the one whose offer I did accept, said that this was the best put together resume that he had ever seen. Happy belated new year! I hope that things are going well for you and all the gang at Distinctive Documents. This note is to persuasive let you know that Ive moved to Jacksonville where I have accepted a position with XXXX the essence of christianity, title and escrow insurer.

As such, Ive moved back into operations and although its early in the game, things appear to be going well. Michelle, et al., I want to thank you (. ) I just want to let you know that this week I had four interviews and 3 job offers! One is articles, with my mentor's company, XXXXX, another with XXXXX, and a third with XXXXX. The salary ranges are from $80-$100k. I'm deliberating now about my options, and will start negotiations this afternoon. Two job offers came on the same day (yesterday). Keynesian Cross? Three of the interviews came from my on line responses t(. ) Thank you for persuasive the age, the new resume and cover letter. The resume is the best resume I have read! That includes all the candidates I have interviewed over the past ten years. I am impressed with your work. I was fortunate to find you on the Internet and pleased that I called you.

You have enhanced my resume. It is like night and day. Thank you very much. Well, you did it again. I got the job at xxxxxx as the Budget Manager. Fashion 1940s? With the cover letter and the resume that you provided for me I could not go wrong. We make a great team. Thank you. I am passing on your information to my coworkers who hope to use your services.

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essays heroism Paradise is under the shadow of swords. Ruby wine is drunk by knaves, Sugar spends to fatten slaves, Rose and vine-leaf deck buffoons; Thunderclouds are Jove's festoons, Drooping oft in wreaths of persuasive articles the age, dread Lightning-knotted round his head; The hero is not fed on Dream, by William Essay sweets, Daily his own heart he eats; Chambers of the great are jails, And head-winds right for royal sails. In the articles the age, elder English dramaetcher, there is Dream, by William Shakespeare a constant recognition of gentility, as if a noble behaviour were as easily marked in the society of persuasive articles, their age, as color is in our American population. When any Rodrigo, Pedro, or Valerio enters, though he be a stranger, the duke or governor exclaims, This is essence a gentleman,-- and proffers civilities without end; but all the rest are slag and refuse. In harmony with this delight in personal advantages, there is in their plays a certain heroic cast of character and dialogue,--as in Bonduca, Sophocles, the Mad Lover, the Double Marriage,--wherein the speaker is so earnest and cordial, and on such deep grounds of persuasive articles the age, character, that the evolution, dialogue, on the slightest additional incident in the plot, rises naturally into persuasive, poetry. Among many texts, take the following. The Roman Martius has conquered Athens,--all but the invincible spirits of Sophocles, the essence, duke of Athens, and Dorigen, his wife. The beauty of the latter inflames Martius, and he seeks to save her husband; but Sophocles will not ask his life, although assured that a word will save him, and the execution of both proceeds. Valerius . Bid thy wife farewell. Soph . No, I will take no leave.

My Dorigen, Yonder, above, 'bout Ariadne's crown, My spirit shall hover for thee. Prithee, haste. Dor . Stay, Sophocles,--with this tie up my sight; Let not soft nature so transformed be, And lose her gentler sexed humanity, To make me see my lord bleed. Articles The Age? So, 't is well;

Never one object underneath the sun. Will I behold before my Sophocles: Farewell; now teach the Romans how to essence of christianity, die. Mar . Dost know what 't is to die? Soph . Thou dost not, Martius, And, therefore, not what 't is to live; to die Is to begin to live.

It is to end. An old, stale, weary work, and to commence. A newer and a better. The Age? 'T is to leave. Deceitful knaves for the society. Of gods and goodness. Horror Essay? Thou thyself must part. At last from all thy garlands, pleasures, triumphs, And prove thy fortitude what then 't will do.

Val . But art not grieved nor vexed to leave thy life thus? Soph . Persuasive The Age? Why should I grieve or vex for being sent. To them I ever loved best? Now I'll kneel, But with my back toward thee; 't is the last duty. This trunk can do the gods. Mar . By William? Strike, strike, Valerius, Or Martius' heart will leap out at persuasive the age his mouth: This is a man, a woman!

Kiss thy lord, And live with all the freedom you were wont. O love! thou doubly hast afflicted me. With virtue and production with beauty. Treacherous heart, My hand shall cast thee quick into my urn, Ere thou transgress this knot of piety.

Val . What ails my brother? Soph . Martius, O Martius, Thou now hast found a way to conquer me. Dor . O star of Rome! what gratitude can speak. Fit words to follow such a deed as this? Mar. This admirable duke, Valerius, With his disdain of fortune and of death,

Captived himself, has captivated me, And though my arm hath ta'en his body here, His soul hath subjugated Martius' soul. By Romulus, he is all soul, I think; He hath no flesh, and spirit cannot be gyved; Then we have vanquished nothing; he is free,

And Martius walks now in captivity. I do not readily remember any poem, play, sermon, novel, or oration, that our press vents in the last few years, which goes to the same tune. We have a great many flutes and flageolets, but not often the sound of any fife. Yet, Wordsworth's Laodamia, and the ode of Dion, and some sonnets, have a certain noble music; and Scott will sometimes draw a stroke like the protrait of the age, Lord Evandale, given by Balfour of Burley. Of Gender? Thomas Carlyle, with his natural taste for what is manly and daring in character, has suffered no heroic trait in his favorites to drop from articles the age his biographical and mass production 1920s historical pictures. Earlier, Robert Burns has given us a song or two.

In the persuasive, Harleian Miscellanies, there is an account of the battle of Lutzen, which deserves to be read. And Simon Ockley's History of the Saracens recounts the prodigies of individual valor with admiration, all the horror essay, more evident on the part of the narrator, that he seems to think that his place in Christian Oxford requires of the age, him some proper protestations of 1920s, abhorrence. But, if we explore the literature of Heroism, we shall quickly come to Plutarch, who is its Doctor and historian. To him we owe the Brasidas, the Dion, the Epaminondas, the Scipio of old, and I must think we are more deeply indebted to him than to all the ancient writers. Each of his Lives is a refutation to the despondency and cowardice of our religious and political theorists. A wild courage, a Stoicism not of the schools, but of the blood, shines in every anecdote, and has given that book its immense fame. We need books of this tart cathartic virtue, more than books of political science, or of persuasive articles the age, private economy.

Life is a festival only to the wise. Seen from the nook and chimney-side of Night's Dream, Shakespeare, prudence, it wears a ragged and dangerous front. The violations of the laws of nature by our predecessors and our contemporaries are punished in us also. The disease and deformity around us certify the infraction of natural, intellectual, and moral laws, and often violation on violation to breed such compound misery. A lock-jaw that bends a man's head back to his heels, hydrophobia, that makes him bark at his wife and babes, insanity, that makes him eat grass; war, plague, cholera, famine, indicate a certain ferocity in nature, which, as it had its inlet by human crime, must have its outlet by human suffering. Unhappily, no man exists who has not in his own person become, to some amount, a stockholder in the sin, and so made himself liable to a share in the expiation.

Our culture, therefore, must not omit the arming of the articles the age, man. Production? Let him hear in articles the age, season, that he is born into the state of war, and that the commonwealth and his own well-being require that he should not go dancing in the weeds of peace, but warned, self-collected, and neither defying nor dreading the essence, thunder, let him take both reputation and life in his hand, and, with perfect urbanity, dare the gibbet and the mob by the absolute truth of his speech, and the rectitude of his behaviour. Towards all this external evil, the man within the breast assumes a warlike attitude, and affirms his ability to articles the age, cope single-handed with the infinite army of enemies. To this military attitude of the soul we give the horror essay, name of Heroism. Its rudest form is the the age, contempt for safety and ease, which makes the attractiveness of war. It is a self-trust which slights the restraints of prudence, in the plenitude of its energy and power to repair the harms it may suffer. The hero is evolution of gender a mind of such balance that no disturbances can shake his will, but pleasantly, and, as it were, merrily, he advances to articles, his own music, alike in frightful alarms and in the tipsy mirth of universal dissoluteness.

There is somewhat not philosophical in heroism; there is 1940s somewhat not holy in it; it seems not to know that other souls are of one texture with it; it has pride; it is the extreme of persuasive the age, individual nature. Essence Of Christianity? Nevertheless, we must profoundly revere it. There is somewhat in great actions, which does not allow us to go behind them. Heroism feels and never reasons, and therefore is always right; and although a different breeding, different religion, and greater intellectual activity would have modified or even reversed the particular action, yet for persuasive the hero that thing he does is the highest deed, and is not open to fashion, the censure of philosophers or divines. It is the avowal of the articles, unschooled man, that he finds a quality in him that is negligent of expense, of health, of life, of A Midsummer Night's Essay, danger, of hatred, of reproach, and knows that his will is higher and more excellent than all actual and all possible antagonists. Heroism works in contradiction to the voice of mankind, and in contradiction, for a time, to the voice of the articles the age, great and good. Heroism is an obedience to horror essay, a secret impulse of an the age individual's character. Mass Production 1920s? Now to no other man can its wisdom appear as it does to him, for every man must be supposed to the age, see a little farther on his own proper path than any one else.

Therefore, just and wise men take umbrage at his act, until after some little time be past: then they see it to be in keynesian cross, unison with their acts. Articles? All prudent men see that the action is clean contrary to a sensual prosperity; for every heroic act measures itself by its contempt of some external good. But it finds its own success at last, and then the prudent also extol. Self-trust is the evolution, essence of persuasive, heroism. It is the state of the of christianity, soul at persuasive the age war, and essence its ultimate objects are the last defiance of articles the age, falsehood and evolution wrong, and persuasive the age the power to bear all that can be inflicted by evil agents. It speaks the truth, and it is just, generous, hospitable, temperate, scornful of petty calculations, and keynesian cross scornful of the age, being scorned.

It persists; it is of an undaunted boldness, and of a fortitude not to be wearied out. 1920s? Its jest is the littleness of common life. That false prudence which dotes on health and wealth is the butt and articles merriment of heroism. Heroism, like Plotinus, is of gender almost ashamed of its body. What shall it say, then, to the sugar-plums and cats'-cradles, to the toilet, compliments, quarrels, cards, and custard, which rack the wit of articles, all society. What joys has kind nature provided for us dear creatures! There seems to be no interval between greatness and meanness. Essence? When the persuasive articles the age, spirit is of gender not master of the world, then it is persuasive its dupe. Yet the little man takes the great hoax so innocently, works in it so headlong and believing, is born red, and mass 1920s dies gray, arranging his toilet, attending on his own health, laying traps for sweet food and strong wine, setting his heart on a horse or a rifle, made happy with a little gossip or a little praise, that the great soul cannot choose but laugh at the age such earnest nonsense. Indeed, these humble considerations make me out of love with greatness.

What a disgrace is it to me to essence, take note how many pairs of persuasive, silk stockings thou hast, namely, these and those that were the peach-colored ones; or to bear the inventory of thy shirts, as one for horror essay superfluity, and one other for use! Citizens, thinking after the persuasive the age, laws of arithmetic, consider the inconvenience of women, receiving strangers at their fireside, reckon narrowly the loss of time and the unusual display: the persuasive the age, soul of a better quality thrusts back the unseasonable economy into the vaults of keynesian cross, life, and says, I will obey the God, and the sacrifice and the fire he will provide. Ibn Haukal, the Arabian geographer, describes a heroic extreme in the hospitality of persuasive, Sogd, in keynesian cross, Bukharia. When I was in Sogd, I saw a great building, like a palace, the gates of which were open and fixed back to the wall with large nails. I asked the persuasive the age, reason, and was told that the house had not been shut, night or day, for a hundred years. Strangers may present themselves at any hour, and in whatever number; the A Midsummer Dream,, master has amply provided for persuasive the age the reception of the men and mass 1920s their animals, and is never happier than when they tarry for some time. Nothing of the kind have I seen in any other country.

The magnanimous know very well that they who give time, or money, or shelter, to the stranger--so it be done for love, and not for ostentation--do, as it were, put God under obligation to them, so perfect are the compensations of the universe. In some way the time they seem to lose is redeemed, and the pains they seem to take remunerate themselves. These men fan the flame of human love, and raise the standard of civil virtue among mankind. But hospitality must be for service, and not for show, or it pulls down the host. The brave soul rates itself too high to persuasive articles, value itself by the splendor of its table and evolution draperies. It gives what it hath, and all it hath, but its own majesty can lend a better grace to bannocks and fair water than belong to city feasts. The temperance of the hero proceeds from the same wish to do no dishonor to the worthiness he has. But he loves it for its elegancy, not for its austerity.

It seems not worth his while to be solemn, and denounce with bitterness flesh-eating or wine-drinking, the use of tobacco, or opium, or tea, or silk, or gold. A great man scarcely knows how he dines, how he dresses; but without railing or precision, his living is natural and poetic. John Eliot, the Indian Apostle, drank water, and said of wine,--It is a noble, generous liquor, and we should be humbly thankful for it, but, as I remember, water was made before it. Better still is the the age, temperance of King David, who poured out on the ground unto the Lord the water which three of his warriors had brought him to drink, at the peril of their lives. It is told of Brutus, that when he fell on his sword, after the battle of horror essay, Philippi, he quoted a line of Euripides,--O virtue! I have followed thee through life, and I find thee at last but a shade. I doubt not the hero is slandered by this report. The heroic soul does not sell its justice and its nobleness. It does not ask to dine nicely, and to sleep warm. The essence of greatness is the perception that virtue is enough. Poverty is its ornament.

It does not need plenty, and can very well abide its loss. But that which takes my fancy most, in the heroic class, is the the age, good-humor and horror essay hilarity they exhibit. It is a height to which common duty can very well attain, to suffer and to dare with solemnity. But these rare souls set opinion, success, and life, at so cheap a rate, that they will not soothe their enemies by petitions, or the show of sorrow, but wear their own habitual greatness. Scipio, charged with peculation, refuses to do himself so great a disgrace as to wait for justification, though he had the scroll of his accounts in persuasive, his hands, but tears it to pieces before the tribunes. Socrates's condemnation of himself to essence of christianity, be maintained in all honor in the Prytaneum, during his life, and Sir Thomas More's playfulness at persuasive the scaffold, are of the same strain. In Beaumont and Fletcher's Sea Voyage, Juletta tells the stout captain and his company,-- Jul. Why, slaves, 't is in mass, our power to persuasive articles, hang ye.

Master . Very likely, 'T is in our powers, then, to be hanged, and scorn ye. These replies are sound and whole. Sport is the bloom and glow of a perfect health. The great will not condescend to take any thing seriously; all must be as gay as the song of a canary, though it were the building of cities, or the eradication of old and foolish churches and nations, which have cumbered the earth long thousands of years. Simple hearts put all the history and customs of this world behind them, and play their own game in innocent defiance of the Blue-Laws of the world; and such would appear, could we see the human race assembled in vision, like little children frolicking together; though, to horror essay, the eyes of mankind at large, they wear a stately and solemn garb of works and influences. The interest these fine stories have for us, the power of a romance over the boy who grasps the persuasive articles the age, forbidden book under his bench at school, our delight in the hero, is the main fact to our purpose. All these great and transcendent properties are ours. If we dilate in beholding the Greek energy, the Roman pride, it is evolution that we are already domesticating the the age, same sentiment. Let us find room for this great guest in fashion 1940s, our small houses. Persuasive Articles? The first step of worthiness will be to disabuse us of our superstitious associations with places and times, with number and size. Why should these words, Athenian, Roman, Asia, and women England, so tingle in the ear?

Where the heart is, there the muses, there the gods sojourn, and not in any geography of fame. Massachusetts, Connecticut River, and persuasive Boston Bay, you think paltry places, and evolution the ear loves names of foreign and persuasive articles classic topography. But here we are; and, if we will tarry a little, we may come to learn that here is best. See to it, only, that thyself is here;--and art and nature, hope and keynesian cross fate, friends, angels, and the Supreme Being, shall not be absent from the chamber where thou sittest. Epaminondas, brave and affectionate, does not seem to articles, us to need Olympus to die upon, nor the Syrian sunshine. Of Christianity? He lies very well where he is. The Jerseys were handsome ground enough for Washington to persuasive articles, tread, and London streets for fashion 1940s the feet of articles, Milton. A great man makes his climate genial in the imagination of men, and its air the keynesian cross, beloved element of persuasive articles the age, all delicate spirits. That country is the by William Shakespeare Essay, fairest, which is inhabited by the noblest minds. The pictures which fill the imagination in reading the actions of Pericles, Xenophon, Columbus, Bayard, Sidney, Hampden, teach us how needlessly mean our life is, that we, by the depth of our living, should deck it with more than regal or national splendor, and act on principles that should interest man and persuasive nature in the length of our days.

We have seen or heard of many extraordinary young men, who never ripened, or whose performance in actual life was not extraordinary. When we see their air and mien, when we hear them speak of society, of of christianity, books, of religion, we admire their superiority, they seem to throw contempt on our entire polity and social state; theirs is the tone of a youthful giant, who is sent to work revolutions. But they enter an active profession, and the forming Colossus shrinks to the common size of man. The magic they used was the ideal tendencies, which always make the Actual ridiculous; but the tough world had its revenge the moment they put their horses of the sun to plough in its furrow. They found no example and no companion, and their heart fainted.

What then? The lesson they gave in persuasive, their first aspirations is fashion yet true; and a better valor and a purer truth shall one day organize their belief. Or why should a woman liken herself to any historical woman, and think, because Sappho, or Sevigne, or De Stael, or the cloistered souls who have had genius and cultivation, do not satisfy the imagination and the serene Themis, none can,--certainly not she. Why not? She has a new and unattempted problem to solve, perchance that of the happiest nature that ever bloomed.

Let the maiden, with erect soul, walk serenely on her way, accept the persuasive articles, hint of each new experience, search in turn all the objects that solicit her eye, that she may learn the power and the charm of her new-born being, which is the kindling of a new dawn in the recesses of mass production 1920s, space. The fair girl, who repels interference by a decided and proud choice of influences, so careless of pleasing, so wilful and lofty, inspires every beholder with somewhat of her own nobleness. The silent heart encourages her; O friend, never strike sail to a fear! Come into port greatly, or sail with God the seas. Not in vain you live, for every passing eye is cheered and persuasive articles the age refined by the vision. The characteristic of heroism is its persistency. All men have wandering impulses, fits, and starts of generosity. But when you have chosen your part, abide by it, and do not weakly try to reconcile yourself with the world.

The heroic cannot be the common, nor the common the by William, heroic. Yet we have the weakness to articles the age, expect the sympathy of people in those actions whose excellence is that they outrun sympathy, and mass appeal to a tardy justice. If you would serve your brother, because it is fit for you to serve him, do not take back your words when you find that prudent people do not commend you. Adhere to your own act, and congratulate yourself if you have done something strange and extravagant, and broken the monotony of a decorous age. It was a high counsel that I once heard given to a young person,--Always do what you are afraid to do. A simple, manly character need never make an apology, but should regard its past action with the calmness of persuasive articles, Phocion, when he admitted that the evolution of gender, event of the battle was happy, yet did not regret his dissuasion from the battle.

There is no weakness or exposure for which we cannot find consolation in the thought,--this is a part of my constitution, part of my relation and the age office to my fellow-creature. Essence Of Christianity? Has nature covenanted with me that I should never appear to persuasive the age, disadvantage, never make a ridiculous figure? Let us be generous of our dignity, as well as of our money. Evolution Of Gender? Greatness once and for articles ever has done with opinion. We tell our charities, not because we wish to be praised for them, not because we think they have great merit, but for our justification. It is a capital blunder; as you discover, when another man recites his charities. To speak the truth, even with some austerity, to live with some rigor of temperance, or some extremes of generosity, seems to be an asceticism which common good-nature would appoint to those who are at ease and in plenty, in sign that they feel a brotherhood with the great multitude of suffering men. And not only need we breathe and exercise the soul by assuming the penalties of abstinence, of debt, of of gender, solitude, of unpopularity, but it behooves the wise man to look with a bold eye into those rarer dangers which sometimes invade men, and to familiarize himself with disgusting forms of disease, with sounds of execration, and the vision of violent death.

Times of articles the age, heroism are generally times of terror, but the horror essay, day never shines in which this element may not work. The circumstances of man, we say, are historically somewhat better in articles the age, this country, and at this hour, than perhaps ever before. More freedom exists for culture. It will not now run against evolution of gender an axe at the first step out of the beaten track of opinion. But whoso is heroic will always find crises to try his edge. Human virtue demands her champions and martyrs, and the trial of persecution always proceeds. It is but the persuasive articles the age, other day that the brave Lovejoy gave his breast to 1940s, the bullets of a mob, for the rights of free speech and opinion, and died when it was better not to articles, live. I see not any road of perfect peace which a man can walk, but after the counsel of his own bosom. Let him quit too much association, let him go home much, and stablish himself in those courses he approves.

The unremitting retention of simple and high sentiments in obscure duties is hardening the character to that temper which will work with honor, if need be, in the tumult, or on the scaffold. Whatever outrages have happened to men may befall a man again; and very easily in a republic, if there appear any signs of a decay of religion. Coarse slander, fire, tar and feathers, and the gibbet, the youth may freely bring home to his mind, and with what sweetness of temper he can, and inquire how fast he can fix his sense of duty, braving such penalties, whenever it may please the Night's Dream, by William Shakespeare Essay, next newspaper and a sufficient number of his neighbours to pronounce his opinions incendiary. It may calm the apprehension of calamity in the most susceptible heart to see how quick a bound nature has set to the utmost infliction of malice. We rapidly approach a brink over which no enemy can follow us.

Let them rave: Thou art quiet in thy grave. [Tennyson] In the gloom of our ignorance of what shall be, in the hour when we are deaf to persuasive, the higher voices, who does not envy those who have seen safely to an end their manful endeavour? Who that sees the meanness of our politics, but inly congratulates Washington that he is long already wrapped in essence of christianity, his shroud, and for ever safe; that he was laid sweet in his grave, the hope of humanity not yet subjugated in him? Who does not sometimes envy the good and brave, who are no more to suffer from the tumults of the natural world, and await with curious complacency the speedy term of persuasive articles the age, his own conversation with finite nature? And yet the love that will be annihilated sooner than treacherous has already made death impossible, and affirms itself no mortal, but a native of the deeps of absolute and inextinguishable being. Nelson, Carl.

The Rhetoric of Emerson's Hindu 'Heroism'. Keynesian Cross? ESQ 69 (1972), 258-64. Stein, William B. Emerson's 'History':The Rhetoric of Cosmic Consciousness. ESQ 69 (1972), 199-206. Elbert, Monika. From Merlin to persuasive articles, Faust: Emerson's Democratization of the 'Heroic Mind'.

In Spivak, Charlotte, ed. Essence? Merlin versus Faust: Contending Archetypes in Western Culture , pp. 113-37.. Lewiston, NY: Edwin Mellen, 1992.